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JD has announced that Liu Qiangdong will step down as the CEO of the company, with Xu Lei, the President of JD.com, taking over the role. Liu Qiangdong will continue to serve as the Chairman of the Board of Directors at JD.com.According to
JD has announced that Liu Qiangdong will step down as the CEO of the company, with Xu Lei, the President of JD.com, taking over the role. Liu Qiangdong will continue to serve as the Chairman of the Board of Directors at JD.com.
According to the announcement, Xu Lei will be responsible for the day-to-day operations of JD.com, while Liu Qiangdong will focus more on long-term strategic planning, major strategic decision-making, nurturing young leadership talent, and rural revitalization efforts.
From its humble beginnings as a "roadside stall" selling optical products, JD.com has grown into a renowned e-commerce platform with a market capitalization exceeding 700 billion Hong Kong dollars. Liu Qiangdong, as the founder, has played a pivotal role in this journey. After 24 years with JD.com, he has also left the company a valuable asset - its domain name.
In June 1998, Liu Qiangdong founded JD.com in Beijing's Zhongguancun area, initially selling optical products. In early 2004, the company entered the e-commerce field, launching "Jingdong Multimedia Network" (the predecessor of JD.com) and using the domain name jdlaser.com. In June 2007, they adopted the new domain name 360buy.com, later rebranded as "JD.com."
Having a premium domain name that aligns with the brand is crucial for an e-commerce platform to expand its market reach and increase revenue. In 2013, Liu Qiangdong made a significant investment of 300 million RMB to acquire the two-letter domain name "京东" (JD.com).
Today, JD.com's brand and its two-letter domain JD.com are seamlessly integrated and mutually reinforcing. This domain name has saved JD.com over 100 million RMB in annual marketing expenses while ensuring efficient profitability. It is evident that JD.com's primary domain name, JD.com, is easy to remember and commands a strong presence in the market, as emphasized by Cai Wensheng.
Furthermore, Liu Qiangdong has acquired exclusive brand domain names for his company's products:
- Baitiao.com: Corresponding to "京东白条" (JD Baitiao), it currently serves as the official website domain for JD.com Finance, also protecting baitiao.cn, which redirects to JDT.com.cn.
- Jingxi.com: Corresponding to JD.com's social e-commerce platform "京喜" (Jingxi), formerly known as JD Pinguo, which was rebranded as Jingxi in September 2019, with the domain name receiving a comprehensive upgrade.
- JDL.cn: Corresponding to "京东物流JDL" (JD Logistics), along with ownership of the four-letter domain jdwl.com.
- JDdj.com: Corresponding to "京东到家" (JD Daojia), this domain name was acquired in 2015 and replaced the original domain pdj.jd.com, with protection for domain names such as jddj.com and jdtohome.com/.cn.
- JDpay.com: Corresponding to "京东支付" (JD Pay), with protection for domains like jdpay.cn/.com.cn/.net.
- wangyin.com: Corresponding to "京东钱包" (JD Wallet), acquired in 2013.
- paipai.com: In 2014, JD.com acquired the online marketplace "拍拍网" (Paipai) from Tencent, and it now operates as JD's second-hand trading platform, with ownership of domains like paipai.cn/.com.cn.
In addition to owning the short domain JD.com, Liu Qiangdong has demonstrated a strong commitment to domain name protection. He has also secured domain names such as "京东" Jingdong.com (acquired for seven figures), Jingdong.net, jd.cn/.com.cn/.hk/.cc/.wang, the short domain 3.cn, the two-letter domain VG.com (possibly acquired for over 500,000 USD), and "批发" pifa.com (reported to have been offered for 600,000 USD), among others.
Domain names are of paramount importance for internet companies. While JD.com initially used less-than-ideal domain names, Liu Qiangdong's strategic vision and timely acquisition of premium domain names have been instrumental in JD.com's ongoing growth and success. These valuable domain names are now among JD.com's most treasured assets, contributing to its global prominence.
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