Transactions exceeded 2 billion in two years,look at how popular word domain names are

The domain name market for English words benefits from the global ubiquity of the English language and the mainstream status of .com domain extensions. With widespread recognition worldwide, such domain names are not restricted by language barriers, offering vast potential applications in various countries.

Today, we've compiled a list of .com domain names that were publicly traded for over $500,000 USD between 2020 and 2021, showcasing the prominence of word domains.

1. Home.com: Approximately $50 million

In February of this year, mortgage company Fairway acquired the premium word domain "Home.com" for an estimated $50 million USD. Home.com is highly representative in its industry and is currently being used as a platform for home mortgage services.

2. Hippo.com: $3.3 million

In the first quarter of 2021, American insurance technology company Hippo Enterprises acquired and started using the domain name "Hippo.com" for $3.3 million USD (approximately ¥21.45 million RMB).

3. Christmas.com: $3.15 million

The domain name "Christmas.com" was sold for $3.15 million USD (approximately ¥20.33 million RMB) through an overseas domain brokerage platform. Currently, the domain is used as a Christmas gift website.

4. Floor.com: $3.144 million

Overseas home improvement retailer Floor purchased and began using the domain name "Floor.com" for $3.144 million USD (approximately ¥20.33 million RMB).

5. Place.com: $3 million

Real estate technology and service company Place acquired the brand domain name "Place.com" for $3 million USD. Place.com recently completed a Series A funding round of $100 million USD, with a valuation exceeding $1 billion USD.

6. Candy.com: Over $3 million

The domain name Candy.com was sold to a U.S. candy company for $3 million USD in 2009. In March of this year, it was acquired by blockchain company Candy Digital Inc.

7. Marketing.com: $2.5 million

The word domain "Marketing.com" was traded for $2.5 million USD (approximately ¥16.19 million RMB). The buyer was the company behind ColorArt.com, a printing and marketing provider, and Marketing.com will serve as the company's portal for ordering technical services.

8. Forge.com: $2.2 million

The word domain "Forge.com" was acquired by private securities company Forge Global for $2.2 million USD (approximately ¥14.02 million RMB). Currently, Forge.com redirects to the original official domain, Forgeglobal.com.

9. Angel.com: $2 million

The domain name "Angel.com" was sold for $2 million USD (approximately ¥13.04 million RMB). The seller was Genesys Telecommunications Laboratories, Inc., which acquired the telecom company Angel.com in 2013.

10. Exodus.com: $1.945 million

Blockchain company Exodus Movement acquired the brand domain name "Exodus.com" for $1.945 million USD (approximately ¥12.38 million RMB) in the first quarter of 2021.

11. Meme.com: $1.25 million

The new cryptocurrency and NFT platform, Meme, acquired the domain name "Meme.com" for $1.25 million USD (approximately ¥8 million RMB).

12. Near.com: $1.15 million

The word domain "Near.com" was sold for $1.15 million USD (approximately ¥7.47 million RMB). The buyer was Near, a Singapore-based enterprise solutions provider, which previously used the domain Near.co. It has now upgraded to Near.com.

13. Flow.com: Seven-figure USD

Consumer-focused blockchain provider Dapper Labs, Inc. privately acquired the domain name "Flow.com." Industry insiders speculate that the purchase price for Flow.com reached seven figures in USD.

14. Selfmade.com: $977,500

The word domain "Selfmade.com" was purchased by the Danish DIY clothing brand STOFF&STIL for $977,500 USD (approximately ¥6.35 million RMB).

15. Recursion.com: $904,000

Recursion Pharmaceuticals acquired the brand domain name "Recursion.com" for $904,000 USD in December 2020.

16. Tattoo.com: $800,000

The domain name "Tattoo.com" was auctioned for $800,000 USD (approximately ¥5.2 million RMB). Currently, the domain is used as a one-stop shop for the tattoo, music, and related sub-industries.

17. Lender.com: $550,000

The word domain "Lender.com" was traded for $550,000 USD (approximately ¥3.5 million RMB). It was sold through Brandforce, and the buyer's identity is currently undisclosed.

18. Wolf.com: $550,000

The word domain "Wolf.com" was acquired by Namesheap for $550,000 USD (approximately ¥3.56 million RMB).

19. Able.com: $542,500

The startup company Able, an overseas income management platform, acquired the brand domain name "Able.com" for $542,500 USD (approximately ¥3.47 million RMB). The domain is now officially in use for their official website.

20. Blade.com: $503,000

At the end of 2020, Blade Aviation acquired the domain name "Blade.com" for $503,000 USD (approximately ¥3.27 million RMB). Blade.com has replaced flyblade.com as the new official website domain.

These are some of the high-value word .com domain name transactions over the past two years, with a total value exceeding 2 billion RMB. This doesn't even include undisclosed domain sales, underscoring the substantial demand for word domains. Premium domains are intangible assets for businesses and can have a profound positive impact on brand promotion, traffic acquisition, and corporate image.

This also means that companies are willing to choose words with higher acceptability, visibility, and relevance, often resulting in competitive bidding and potentially leading to record-breaking transactions for high-frequency word domains.