Three-letter domain names shine!Starting at 2 million,up to 40 million

As the year comes to a close, the domain industry has seen impressive achievements. When discussing the standout domain names of the year, one cannot overlook three-letter .com domains. These domains have always been favored by end-users and investors for their qualities like brevity, memorability, versatile meanings, and global applicability, often commanding significant market value.

Today, we are going to list the top 10 publicly traded three-letter .com domains, showcasing their remarkable value.

1. **ASS.com - $6 million**

In June of this year, "Domain King" Rick Schwartz revealed that he had reached an agreement to sell the three-letter domain, Ass.com, for $6 million. Schwartz had previously acquired Ass.com for $12,500, making this sale nearly a 500-fold return on investment. Currently, Ass.com's landing page indicates its use in the NFT space and plans to go live on Labor Day in September.

2. **AFS.com - $2 million**

In October of this year, the three-letter domain AFS.com was sold for $2 million, equivalent to approximately ¥12.74 million RMB. The buyer was Accenture Federal Services, a subsidiary of Accenture.

AFS.com, registered in 1992, boasts a history of nearly 30 years and is a premium domain. The acronym AFS stands for Accenture Federal Services, and the domain now redirects to their official website, accenture.com.

3. **NFT.com - $2 million**

In March of this year, American investor Jordan Fried, a supporter of NFTs, purchased the domain NFT.com for $2 million, or roughly ¥12.74 million RMB.

Registered in 1995, NFT.com is a top-tier domain in the NFT industry. Fried also acquired a 50% ownership stake (worth $1 million) in the blockchain holding company "Immutable Holdings" as part of this transaction.

4. **POP.com - $1.5 million**

In August of this year, the three-letter domain Pop.com was sold for approximately $1.5 million, or ¥9.75 million RMB. The buyer was the overseas platform Screen.so, specializing in remote screen sharing. The company has since been renamed "POP."

Registered in 1993, Pop.com conveys the meaning of "pop music," aligning perfectly with the company's brand name. This domain is shorter, more memorable, and more versatile, making it a valuable asset. Currently, Pop.com serves as the company's official website.

5. **ODA.com - $1.18 million**

In April of this year, Norwegian grocery retailer Kolonial.no announced a rebranding to "ODA" and acquired the three-letter domain ODA.com for over $1.18 million, approximately ¥7.54 million RMB.

Registered in 1997, ODA.com has connotations of "poetry" and is concise, making it an ideal fit for Kolonial.no's new brand. Although the company had already acquired ODA.no, securing ODA.com was a strategic move for expansion into the European market.

6. **AVA.com - $792,000**

In February of this year, the three-letter domain AVA.com was sold for $792,000, approximately ¥5.14 million RMB.

Registered in 1994, AVA.com carries meanings such as "Eva" and "anesthesia" and is also a computer language. The current landing page for AVA.com indicates a new project set to launch in January of the following year, suggesting it was acquired by an end-user.

7. **BBA.com - $660,000**

In May of this year, the three-letter domain BBA.com was sold for $660,000, or approximately ¥4.27 million RMB. Registered in 1995, BBA.com can stand for "Bachelor of Business Administration," making it suitable for education and finance sectors. The seller was reported to be a Chinese entity, but the purchase price from two years ago remains undisclosed.

8. **NIF.com - $450,000**

In October of this year, the three-letter domain NIF.com was reportedly sold for $450,000, or approximately ¥2.87 million RMB. Registered in 1998, NIF.com has versatile meanings, including "National Ignition Facility" and "nitrobenzyl." The buyer and seller information remains undisclosed, and the domain still resolves to a generic landing page with the current registrar.

9. **EGT.com - $450,000**

In September of this year, Euro Games Technology, a casino gaming products company, acquired the domain EGT.com for over $450,000, equivalent to approximately ¥2.91 million RMB.

Registered in 1998, EGT.com aligns perfectly with the company's brand name, utilizing the acronym EGT. This three-letter domain is concise, memorable, and ideal for brand recognition. The company's original domain, egt-bg.com, has been replaced by EGT.com as the new official website.

10. **ZAG.com - $450,000**

In February of this year, the three-letter domain ZAG.com was sold for $450,000, or approximately ¥2.6 million RMB. The buyer was the animation company Zagtoon.

Registered in 1995, ZAG.com's acronym matches the first three letters of "Zagtoon." Currently, visiting ZAG.com redirects to zag-inc.com. The domain was originally registered in 1999 for just $70, demonstrating an impressive increase in value over the years.

These are the three-letter .com domains that were traded for over $450,000, showcasing the value of premium domains. These high-value transactions reflect the vast market for quality domain names and underscore the enduring investment value of top-tier domains. In the current landscape of scarce premium domain resources, short domains remain the most valuable and commercially viable. The frequent high-value transactions of three-letter domains also indicate the overall trend of the domain market, with the expectation that high-quality short domains will continue to appreciate in the future.