The online dating market exceeds 8 billion!Looking for a partner?Domain name first!

The "2021 China Internet Dating and Marriage Market Research Report" reveals that the Chinese internet dating and marriage market reached a scale of 7.2 billion RMB, with a year-on-year growth of 11.6%.

The report also predicts that in 2022, the market will expand to 8.05 billion RMB. Furthermore, the user base of internet dating and marriage platforms surpassed 30 million in December 2021, reaching 30.12 million users.

It can be stated that the internet dating and marriage market in China holds substantial business opportunities. To gain an advantage in this blue ocean, having a premium domain name to attract traffic is indispensable. So, what domain names have renowned domestic online dating and marriage companies adopted? Let's take a look!

**Momo**

Since its inception, Momo has consistently used immomo.com as its official website domain name. However, this domain name has faced criticism until August of last year when Momo announced a corporate name change from "Momo Inc." to "Hello Group Inc."

Prior to this rebranding, Momo had already acquired the brand domain name HelloGroup.cn, registered in 2012, which carries the meaning of "hello everyone." It is highly suitable for building online social projects and aligns perfectly with Momo's new brand name.

**Tantan**

Tantan's official website domain name is tantanapp.com, and the inclusion of "app" in the domain appears redundant, making the domain lengthy and increasing input costs. Additionally, the most fitting two-syllable domain name, tantan.com, is held by overseas real estate developers.

**Soul**

Soul, a social app primarily focused on finding soulmates, uses soulapp.cn as its official website domain name. The inclusion of "app" in the domain adds unnecessary length. Interestingly, soul.com is also owned by an overseas entity.

**Duoshan**

Duoshan, a social app for young people under ByteDance, currently uses duoshanapp.com as its official domain name. Although ByteDance has acquired the more concise brand domain name duoshan.com, it has not been formally implemented as of now.

**Baihe**

Baihe is one of the earliest dating websites in China and the first to go public domestically. Its official domain name is the two-syllable domain Baihe.com, perfectly matching its brand name. Baihe has also secured other related brand domains such as Baihe.net.

**Jiayuan**

Jiayuan, another early dating website in China, merged with Baihe in 2015. Initially, Jiayuan used the domain name love21cn.com. Later, in 2007, it acquired and started using the two-syllable domain jiayuan.com. Jiayuan has also safeguarded domains like jiayuan.cn, izhenxin.cn (Love Sincerely), aizhenxin.cn, and 51liehun.cn/.com.cn.

**Zhenai**

Zhenai, the first Chinese matchmaking website to charge for its services, uses the two-syllable domain zhenai.com for its official website. However, it does not control the related domains zhenai.cn/.net/.com.cn, indicating a need for enhanced brand domain protection awareness.

By examining the brand domain names of these dating websites, it becomes evident that while China has numerous internet dating and marriage platforms, many companies need to improve their domain name protection awareness.

As an essential digital asset for businesses, especially in the internet industry, domain names should be prioritized. Holding a premium brand domain name not only attracts traffic and promotes brand awareness but also instills confidence in users, enhancing trust and significantly influencing future business development.

With the surging demand for dating and marriage services among young singles, there are ample growth opportunities for both online dating platforms and offline marriage service companies. Simultaneously, this presents higher requirements for the current state of the Chinese internet dating and marriage industry.

How can you attract more young users? Perhaps starting with acquiring a distinctive and brand-centric premium domain name is a good place to begin!