Will the domain name be influenced by SEO optimization?How to deal with it?

If you find that your website cannot be accessed, you must pay attention because when a website is inaccessible, it not only affects the user experience but also makes search engines perceive your website as untrustworthy, thereby affecting website SEO optimization and potentially leading to a decrease in the website's ranking. One of the possible reasons for a website becoming inaccessible is that the domain name has been blocked.

I. How to determine if your domain name has been blocked?

If your website is on shared hosting, try visiting other websites on the same hosting to see if they can be accessed. If they can be accessed but your site cannot, and domain name resolution is normal, then it's very likely that your website has been blocked.

II. Why would a domain name be blocked?

It could be due to the presence of content explicitly prohibited by the country, and the domain name is registered within the country. Alternatively, it could be due to a lack of website registration (ICP filing). Some people might wonder why they could access the website before but not anymore. This is because there is a filing cache period. When a website domain name is first registered, there is a filing deadline. If this deadline passes without the website being filed, it may lead to the domain being blocked.

III. What are the ways to handle this situation?

1. Register your website

Register your website with a reputable web hosting provider.

2. Transfer your domain name to an international service provider

Domain registration and hosting abroad also require registration. There are many international service providers, but a downside is that after transferring the domain name abroad, access to your website within China might become unstable, occasionally resulting in access issues.

3. Transfer your website hosting to Hong Kong or abroad, change the domain's DNS resolution to the new hosting server's IP

This is an effective method, although it may not guarantee success for all websites.

If your target audience is within China, the best approach is to first complete the registration (ICP filing) process. During the filing period, you can use the third option for a while to avoid disrupting your website's SEO optimization. Once the filing is approved, you can then transfer your hosting and domain name resolution back.