The "secret" why pinyin domain names are sought after by domestic companies!

When it comes to domain names, readers of our public account are likely to have a basic understanding. A domain name, as the entrance to a website, is divided into many categories, including Pinyin domain names, numeric domain names, English domain names, and more. Among them, Pinyin domain names are the most widely used type of domain name in the Chinese market. Today, let's talk about the application of Pinyin domain names.

Pinyin domain names refer to using the Pinyin of Chinese characters as the prefix of a domain name, allowing users to immediately understand the meaning of the domain name and thus grasp the content of the website. Chinese search engines are also friendly to Pinyin domain names, which carry a high weight in keyword rankings. Pinyin domain names can generally be divided into single Pinyin domain names, double Pinyin domain names, triple Pinyin domain names, quadruple Pinyin domain names, and so on.

Application Value:

1. Strong Brand Relevance: Pinyin domain names have strong brand relevance in the domestic market. As one of the mainstream domain name types, Pinyin domain names can directly indicate the brand name, making them simple and easy to remember, which is beneficial for shaping the brand image.

For example, Taobao's taobao.com, Baidu's baidu.com, Loupan Wang's loupan.com, and Shenzhou Zuche's zuche.com, to name a few. Of course, there are also Pinyin domain names acquired by enterprises at high prices, such as "youxi.com" acquired for 15 million RMB by a gaming website and "maifang.com" acquired for millions by a real estate platform. Therefore, those double Pinyin domain names with meaningful and high-quality combinations have unlimited price potential.

2. Fits Chinese Typing Habits: Pinyin domain names provide significant assistance in brand promotion and advertising.

Since Pinyin is a unique typing habit in China, it is more easily accepted by Chinese users compared to English domain names with different languages. Especially, shorter Pinyin domain names are highly sought after.

For example, companies using single Pinyin domain names include Xiaomi's mi.com, Lufax's lu.com, and Beike's ke.com. These Pinyin domain names not only align with the brand but are also two-letter .com domain names, of which there are only 676 globally. Their rarity and uniqueness place their value in the tens of millions, reflecting the financial strength of these companies and gaining user trust.

However, despite the suitability of Pinyin domain names for domestic enterprises, they are still constrained by length and meaning, especially in the case of triple and quadruple Pinyin domain names. For example, "xiaohongshu.com" for the Xiaohongshu app, "pinduoduo.com" for Pinduoduo, and "didichuxing.com" for Didi Chuxing are relatively long and complex, making them less user-friendly.

For instance, why doesn't JD.com use its jingdong.com domain? It's because despite being relevant to the brand, "jingdong.com" has 8 characters and can be confusing for users due to the similar sounds of "jing." JD.com invested 300 million RMB to acquire the simpler and clearer "jd.com." Consequently, more users prefer to directly enter the straightforward "jd.com" into their browsers, saving JD.com over 100 million RMB in annual promotional expenses!

In summary, Pinyin domain names are indeed the most suitable for the domestic market, and nearly every major brand has one. High-quality Pinyin domain names can have a positive impact on a brand's future development, enhance the effectiveness of brand marketing and promotion, and provide support for building a brand's ecosystem. Whether for investment or website creation, they offer significant appreciation potential.

Conversely, a lengthy and complex Pinyin domain name can have the opposite effect, reducing brand recognition and hindering promotional efforts. Therefore, after securing a Pinyin domain name that aligns with the brand, businesses may need to search for a simpler brand domain name.

Regardless, as companies aim to grow and strengthen their presence, they need not only a domain name that aligns with user habits but also high-quality domain names to expand their brand's influence. Pinyin domain names serve as a "crowd favorite" in this regard.