With a valuation of 100 billion U.S. dollars and a monthly activity of 1.5 billion,the 9 domain names behind the super unicorn

According to foreign media reports, Tiger Global Fund has recently joined the ranks of well-known investors such as SoftBank and Sequoia Capital in investing in ByteDance. In a letter to investors, Tiger Global Fund discussed the investment transaction and mentioned that over the past 21 months, the fund has purchased ByteDance's stock with a "relatively low multiple" of future free cash flow. Based on recent secondary market trading prices, ByteDance's valuation is estimated to be between 90 billion and 100 billion USD.

Founded in 2012, ByteDance has managed to break through the dominance of the BAT giants (Baidu, Alibaba, Tencent) within just 8 years. What has enabled it to achieve such success? Let's explore ByteDance's related products and domain names to gain a better understanding of this unicorn.

1. Toutiao.com - Today's Headlines

Launched in August 2012, "Today's Headlines" is a personalized recommendation engine product based on data mining technology. It provides users with valuable and personalized information, serving as a connection between individuals and information. It has rapidly become one of the fastest-growing products in the mobile internet sector.

Upon its inception, "Today's Headlines" acquired the domain toutiao.com, which perfectly aligns with its brand. This domain has greatly contributed to the app's rapid growth, attracting over 120 million daily active users.

2. Douyin.com - TikTok

"Douyin" is a music-centered short video social app developed by ByteDance. Launched in September 2016, it focuses on creating and sharing short music videos, particularly catering to the younger generation.

In May 2017, Douyin acquired the domain douyin.com, which matches its brand identity. This move has significantly contributed to its success, as the app now boasts 400 million daily active users.

3. Huoshan.com - Huoshan Video

"Huoshan Video" is a platform for sharing 15-second original life videos. It helps users quickly access content, showcase themselves, gain followers, and connect with like-minded individuals.

Huoshan.com was acquired in February 2017 and aligns with the brand's name, contributing to its growth and popularity.

4. Wukong.com - Wukong Q&A

Formerly known as "Toutiao Q&A," Wukong Q&A is a community-driven platform that connects individuals seeking answers with those who can provide them. It aims to increase the world's knowledge, eliminate information inequality, and foster mutual understanding.

In June 2017, "Toutiao Q&A" was rebranded as "Wukong Q&A" and acquired the domain wukong.com. The domain's meaning aligns with the platform's mission.

5. Tuchong.com - Tuchong Photography

"Tuchong" is an app under ByteDance's umbrella, providing a platform for high-quality photographers to share and exchange their works. It caters to photography enthusiasts, offering a community for showcasing their art.

Tuchong.com aligns with the brand and was acquired to support the app's mission.

6. Mubu.com - Mubu Note

"Mubu" is the first product of Kun Dou Technology, a subsidiary of ByteDance. It aims to solve productivity issues for efficient individuals in the workplace and daily life.

Mubu.com was acquired in January 2017 and matches the product's name.

7. Feishu.cn - Feishu Collaboration

"Feishu" is a comprehensive collaboration platform developed by ByteDance, offering tools for efficient communication and cooperation among its 50,000 global employees.

Feishu.cn was acquired at the beginning to ensure brand consistency.

8. Feiliao.com - Feiliao Social

"Feiliao" is an open social product launched by ByteDance in May 2019. It combines instant messaging and interest-based communities, helping users connect with like-minded individuals.

Feiliao.com was acquired from a domain investor and aligns with the brand's name.

9. Baike.com - Hudong Baike

"Hudong Baike" is a Chinese-language encyclopedia website. In September 2019, ByteDance announced its complete acquisition of Hudong Baike.

Baike.com was acquired from a domain investor and perfectly aligns with the platform's name.

Analyzing the domain names used by ByteDance, it's evident that they are all in pinyin, a form of phonetic transcription of Chinese characters. This strategy capitalizes on the strong brand targeting of pinyin domains in the Chinese market. Using pinyin domains offers advantages such as clear meaning for users, better search engine compatibility, and a higher weighting in keyword rankings. These pinyin domains, which are highly regarded in China, demonstrate ByteDance's emphasis on their importance. This strategic focus might be a contributing factor to ByteDance's exceptional rise among the ranks of the tech giants, and it serves as a reminder that a fitting, high-quality domain is a crucial factor

for a company's growth and success, even in the era of mobile internet.