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In the era of the Internet, we can clearly feel that the pace of life is gradually accelerating. There is a growing demand for faster transportation speeds, faster internet signals, and greater efficiency in various tasks. Many businesses h
In the era of the Internet, we can clearly feel that the pace of life is gradually accelerating. There is a growing demand for faster transportation speeds, faster internet signals, and greater efficiency in various tasks. Many businesses have also adapted to this trend, using "fast" as part of their brand identity, even reflecting it in their domain names. Below, we will list some of the companies that sound very "fast" and examine the domain names they use!
1. Kuaishou
Beijing Kuaishou Technology Co., Ltd. was founded in March 2015. Their flagship product, Kuaishou Short Video, was born in March 2011 and has become a major player in China's short video industry.
Initially, Kuaishou Short Video was a mobile app used to create and share GIF images, known as "GIF Kuaishou," with the domain name gifshow.com. In 2014, it was officially renamed "Kuaishou," and the brand domain name was changed to the pinyin domain kuaishou.com the following year. Kuaishou also acquired related domains kuaishou.cn/.cc to protect its brand. After a round of investment at the end of 2019, Kuaishou's post-investment valuation reached $28.6 billion.
2. 360kuai News
360kuai News is a news website within the 360 Browser web pages. It has its own official website domain, 360kuai.com, combining the "360" brand with "kuai" (fast).
3. Kuaidianyuedu
Kuaidianyuedu is a mobile reading app launched by Beijing Tiantong Interactive Technology Co., Ltd. in 2017. It provides users with original interactive novels to read. Its official website domain is kuaidianyuedu.com.
4. Kuaikan Manhua
Kuaikan Manhua is a mobile comic app launched by Kuaikan World (Beijing) Technology Co., Ltd. in 2014, offering high-definition full-color original comics from China and abroad. In 2017, Kuaikan Manhua announced the completion of a Series D financing round with a total funding amount of $177 million. Its official website domain is kuaikanmanhua.com, and it also holds related brand domains like kkmh.com.
5. MyDrivers (Kuai Keji)
MyDrivers is a well-known technology news website under the Drive Home umbrella. In addition to original news, it gathers the latest technology information from various sources. Its official website domain is mydrivers.com, and it has also acquired the short domain kkj.cn, which redirects to its official website.
6. Kuai Jianji
In 2017, 360 officially launched "Kuai Jianji," the first online video editing software in China. It is a full-featured, easy-to-use PC video editing software that allows online editing while watching. Its official website domain is a subdomain of 360, kuai.360.cn.
7. Kuaizhan
Sohu Kuaizhan is a visual, fast website building tool launched by Sohu. With this tool, webmasters can easily create their own mobile websites using an online visual page editor. Its official website domain is the pinyin domain kuaizhan.com.
8. Kuaidi100
Kuaidi100 is a leading Chinese express logistics information service provider, recognized as a national high-tech enterprise and a representative enterprise in the field of new infrastructure. Its official website domain is kuaidi100.com.
9. Kuai8 Games
Kuai8 Games is a game management software that provides thousands of popular single-player games, eliminating the need for users to search for games, download, and install. Its official website domain is kuai8.com.
10. Kuaifawu
Kuaifawu is a comprehensive legal service platform for Chinese enterprises, focusing on providing one-stop corporate legal services such as company registration, tax agency, and social security personnel management for small and medium-sized enterprises. It is also an enterprise invested in by Xiaomi CEO Lei Jun. Its official website domain is kuaifawu.com, using the three-pinyin domain "kuaifawu," and it holds a series of brand domains like kuaifawu.cn/.com.cn.
From the above examples of ten companies using "fast" in their names, it's clear that, apart from "Fast Technology" with its English composite domain and "Kuai Jianji" with its subdomain, the other companies use pinyin domains or pinyin combined with numbers. It is evident that pinyin domains are highly favored by Chinese businesses, and there are good reasons for this.
Pinyin domains are unique to China and reflect the ancient and profound Chinese language and culture. They align with the language habits of Chinese people and have a strong brand relevance in the domestic market.
A concise and clear pinyin domain is also easy for users to understand and remember, facilitating brand promotion. "kuai.com" is such a high-quality pinyin domain. It directly corresponds to "fast" and perfectly conveys the brand's meaning of "speed, precision, and efficiency." It aligns with the habits of Chinese users, has high recognition, and is easy to input and remember. Additionally, search engines favor pinyin domains, giving them high keyword ranking weight.
Many large Chinese enterprises prefer short single-pinyin domains over English or numeric domains, often paying significant amounts to acquire them. Examples include Fang.com (acquired for millions of dollars by Fang Tianxia), Jia.com (acquired for eight figures by Qi Jia), Xin.com (acquired for hundreds of thousands by Uxin), Mi.com (acquired for $22.43 million by Xiaomi), and Mei.com (acquired for millions by Meili Hui), among others.
As enterprises grow and expand, having a domain name that aligns with Chinese language habits and a high-quality domain becomes essential to increase brand influence. It remains to be seen which of these companies will seize the opportunity and acquire "kuai.com," taking their brand and domain to the next level. To find out what happens next, please share and follow along to see who will emerge victorious.
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