ASAP.com Successfully Sold at Bankruptcy Auction for Over $400,000!

The four letter domain name ASAP.com was successfully sold in a recently held bankruptcy auction. The auction, managed by Heritage Global Partners (HGP), concluded successfully recently with a final sale price of $340,000 for ASAP.com, plus a 19% buyer's commission, bringing the total sale price to $404,600.

The auction.

HGP's Senior Vice President, David Barkow, confirmed the auction's resounding success. He noted that the results of the auction were satisfactory, especially the price at which ASAP.com sold. Barkov detailed the other assets included in the auction, including Waitr Holdings' trademarks, customer lists and patents, as well as a number of well-known domain names such as bitesquad.com, cannabisasap.com and marijuanaasap.com. He stated, “HGP is pleased with the Waitr Holdings bankruptcy auction HGP is pleased with the results of the bankruptcy auction of Waitr Holdings. All of the debtor's trademarks, all of its customer lists, all of its patents, as well as well-known domain names, including asap.com, were sold in an online auction with buyers from all over the world. Asap.com alone sold for $340,000.”

Pricing Issues

While the technical selling price for ASAP.com was $340,000, the buyers actually paid amounts totaling more than $400,000 to acquire the domain. It remains to be seen whether the final pricing of this deal will be documented as $340,000 or $404,600 by industry media outlets such as DNJournal and NameBio. Much will depend on how these platforms handle buyer commissions.

Retaining value

While bankruptcy is undoubtedly a sad ending for WaitrHoldings, the results of the ASAP.com sale highlight how premium domain names can retain their value even after a company's bankruptcy. This transaction proves the market demand for high-value domain names and their importance in business transactions, even when the business itself is facing difficulties.