Three Sheep Group: two-letter 'TS.com' domain name better than 'sanzhiyang.cn'

Recently, the Three Sheep Group in Hefei, Anhui Province, sparked a lot of attention and discussion over the incident with Simba on Jitterbug. Although the public has different views on the truth of the incident, this is not the focus of our discussion today. In this article, we will focus on Three Sheep Group's domain name strategy and discuss the company's current situation and future development proposals in brand protection.

Since it started to catch fire in 2019, Three Sheep Group has accumulated more than 100 million followers on the Jieyin platform with its member twins, Big Yangge and Little Yangge, and its brand awareness is rapidly increasing. Currently, the main domain name of Three Sheep Group is sanzhiyang.cn. Although this domain name can better correspond to the company name, from the perspective of domain name professionalism, sanzhiyang.com will appear more professional and authoritative.

However, the holder of sanzhiyang.com is not willing to sell it, and the domain name is currently used for an Internet SEO program called “Three Sheep Net Income”. This has led to a shortcoming in brand protection for the Sanzhiyang Group - the lack of a more authoritative domain name has led to the emergence of many domain names related to “sheep”, which could lead to brand confusion and loss of web traffic. For example, domain names such as sanzhimianyang.cn and ThreeSheep.cn have been registered to build related websites, which may affect Three Sheep's brand image and market performance.

A WHOIS query revealed that the domain name sanzhiyang.com was registered as early as 2013, while ThreeSheep's sanzhiyang.cn was registered in October 2021, which occurred after the company's brand exploded in popularity. Therefore, it is clear that Three Sheep Group's awareness in domain name protection is not strong enough.

Suggestions and Optimization Solutions

In order to better consolidate the brand image and protect the brand equity, we recommend Three Sheep Group to take the following measures:

1. Register sanzhiyang.com

Although the current holder of the domain name is not willing to sell, ThreeSheep Group should continue to monitor and pursue the purchase of the domain name. sanzhiyang.com is not only consistent with the current primary domain name, but also the “.com” ending usually carries higher authority and international recognition, which is essential for enhancing the brand's professional image. This is crucial to enhancing the professional image of your brand.

2. Consider purchasing TS.com

TS.com, as an abbreviation of “ThreeSheep”, has a high degree of brand recognition and simplicity. Although this domain name is currently not under the name of Three Sheep Group, its potential brand value and its role in enhancing brand professionalism should not be overlooked. It is recommended that Three Sheep Group actively explore the possibility of purchasing this domain name to further enhance brand protection and market competitiveness.