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A good domain name can bring in traffic and save significant advertising costs. It's no wonder that business.com was sold for $7.5 million in the United States. According to industry experts,
A good domain name can bring in traffic and save significant advertising costs. It's no wonder that business.com was sold for $7.5 million in the United States. According to industry experts, this domain name could potentially earn several million dollars in ad revenue each year. These are facts, not mere speculations. A valuable domain name is an intangible asset for both individuals and businesses. The value of Yahoo's website is estimated to be over $100 million just based on its domain name. Clearly, a suitable domain name for your business can bring tremendous benefits.
I. Importance of Domain Names for Businesses
1. Enhancing Online Visibility
Imagine receiving a business card with a domain name that matches the company's name. This indicates that the company's management is tech-savvy and reliable, which boosts its credibility.
2. Building Customer Trust
If a company's domain name aligns with a popular brand name (with many similar companies nationwide), it signifies their strength and forward-thinking approach, making them potential partners.
3. Avoiding Generic Domain Names
Think of a business domain name as a car. Both luxury brands like BMW and budget models coexist, but the perception differs. Just like a luxury car implies prestige, using your company's actual name for e-commerce is far better than a creatively constructed domain name that might be difficult to remember.
4. Domain Names and Website Traffic
Why are most business owners keen on having a domain name that matches their business name? This likely relates to website traffic. Many internet users, especially those new to e-commerce, search by directly entering the product name. A domain name matching the product name concentrates information, making it easier for customers to find what they need.
II. Characteristics of Domain Names
Domain names and trademarks are both unique in their respective domains. As the internet evolves, domain names have become subtly linked to brand establishment. Thus, they share certain characteristics with trademarks. Many companies seek domain names consistent with their trademarks.
1. Identification: Domain names act like product trademarks and corporate identifiers. If someone else registers a company's domain name, it's akin to trademark infringement, posing a substantial threat to international communication, market expansion, and brand image.
2. Uniqueness: Since international domain names are unique, no other organization worldwide can register the same domain name once it's taken.
3. Necessity: Besides representing a company's image, domain names are essential for establishing a presence on the internet. They're the crucial first step in creating a website and are indispensable.
In today's saturated website landscape, the effectiveness of a website often hinges on its domain name. Especially with the sea of websites, using a unique, company-related domain name is vital. Otherwise, your exceptional website content might go unnoticed, rendering your efforts ineffective. Promoting such a site requires substantial financial resources, often more than the domain name's actual worth. While some companies invest in short-term, ineffective ads on other platforms, they underestimate the long-term benefits of a domain name that costs only a fraction of those ads. This mindset is outdated. When they eventually realize their mistake, they've lost a significant number of customers and funds. For instance, if a customer wants a specific product and finds two brands, they might prefer the one with a more memorable domain name.
Top-level international domain names are familiar to users and are often entered directly by appending ".com." This is the perfect platform for a company's online brand. An internet-friendly domain name reflecting a company's brand and acceptable to domestic consumers is typically the company's own name or trademark, often in English or using the phonetic alphabet.
Domain name resources are scarce, and many domestic businesses lack internet branding awareness. The era where a strong product sells itself is past. Creating and safeguarding an online brand requires urgent attention from both society and businesses. Established companies should protect their brand by registering multiple domain suffixes like .COM, .NET, .IO, .VC, etc., using .COM as the primary domain for promotion while directing other suffix domains to the same site. Believing any other suffix will do if .COM is unavailable is a misguided notion that harms brand strategy. As your promotion efforts grow, so do the benefits for .COM domain owners, making retrieval less likely. If a competitor acquires your domain, the loss isn't quantifiable—ultimately, you've helped someone else. Completing your brand strategy early will yield significant results for business expansion.
14 Mar 2025 09:52:58 AMIndustry Information
At ICANN's 82nd meeting in Seattle this week, ICANN voted to remove the controversial 60-day transfer lock policy. The decision is a major change to the 20-year-old domain name registration policy.
13 Mar 2025 03:03:35 PMIndustry Information
Recently, Rocket successfully acquired the famous American real estate website Redfin for $1.75 billion. This move not only changed the industry landscape.
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Yesterday, the famous domain name investor Dharmesh announced that he had successfully acquired os.ai for US$150,000. This move once again aroused widespread attention in the industry to high-quality domain name transactions.
13 Mar 2025 03:03:31 PMIndustry Information
Recently, the two-letter domain name GX.com was successfully traded for a high price of US$1.2 million, further consolidating the scarcity and high value of two-letter .com domain names in the domain name market.
ICANN announced that it will stop using the Soviet-era .su country code top-level domain (ccTLD) in 2030. The domain has been in use since 1990 and currently has about 100,000 registered domain names.
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At ICANN 82, the ICANN Nominating Committee (NomCom) confirmed that applications from candidates in the North American region had been politely rejected due to geographic restrictions.
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Recently, Mark Ghoriafi once again facilitated an important domain name transaction - successfully selling Double.com for a high price of US$980,000.
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In the field of domain name investment and use, the UDRP case involving the MIT.school domain name is a typical example with great warning significance.
Industry Information 10 Mar 2025 03:22:33 PM
Another iconic domain name transaction occurred in the field of artificial intelligence - EYQ.AI was sold for US$50,000, while its corresponding .COM domain name EYQ.com was listed for approximately US$26,000.
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Recently, the listed company Xiamen Mitong Technology Co., Ltd. announced that it plans to sell its top-level domain name DNS.com to Hong Kong Juwang Technology Co., Ltd. for RMB 14.4865 million (approximately US$2 million).
Industry Information 07 Mar 2025 03:13:16 PM