Disney's XG.com Worth Tens of Millions of Dollars Transferred for Equity!

The very rare two-letter domain name XG.com is no longer owned by Disney/ESPN, according to a new revelation from a foreign source familiar with the matter. ESPN reportedly sold a majority stake in the XGames property in 2023, which included the xgames.com and XG.com domain names. The deal not only ended the history of XG.com as an ESPN property, but also sparked widespread industry interest in the future use of the domain.

ESPN (Entertainment and Sports Programming Network) is a prominent sports television network, an American television network focused on sports programming, founded in 1979 by Bill Rasmussen and his family. Disney acquired a controlling interest in ESPN in 1996 and became part of The Walt Disney Company.ESPN's “XGames” brand, synonymous with extreme sports and extreme sports since the 1990s, has a broad audience base and brand equity.

xgames.com/XG. xgames.com/XG. com

Specific details of the deal have yet to be announced, but it is widely believed in the industry that this could be part of a strategic realignment for ESPN. It is worth noting that the two-letter domain name XG.com was registered in November 1995, with “XG” meaning “Hong Kong, watermelon and new stock” in Chinese. Its market value is up to tens of millions of dollars. The acquisition price of a two-letter .com domain name usually depends on its specific meaning. Prices for two-letter domain names that are highly compatible with brand names have remained high. Currently, the top acquired two-letter .com domain names in the domestic and international markets are:

Two letter domain names are highly valuable for investment and use due to their simplicity, memorability and rich meanings, which are widely applicable to various industries. These domain names are not only highly sought after because of their scarcity, but also because of their versatility and flexibility, which can effectively enhance brand recognition and professional image.