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Factory Mutual Insurance Company (FM Global), a Fortune 500 U.S.-based commercial property insurance company, recently acquired the scarce two-letter domain name FM.com for $10 million for branding upgrades. The company's previous domain
Factory Mutual Insurance Company (FM Global), a Fortune 500 U.S.-based commercial property insurance company, recently acquired the scarce two-letter domain name FM.com for $10 million for branding upgrades. The company's previous domain name was: fmglobal.com.
FM Global was founded in 1835 and has been in business for 189 years. Originally named Factory Mutual, the company was founded to help factories and other industrial enterprises reduce the impact of disasters such as fire through scientific risk management and loss prevention.
The domain name FM.com was registered in April 1993, 31 years ago. The two-letter domain name “FM” is an acronym for “FM Global”, a perfect fit for the company's brand.
Over the years, rare two-letter .com domain names have been sold at very high prices and have attracted a lot of attention every time they are revealed. Below are two letter .com domain names that have been acquired by some of the more recognized companies both domestically and internationally:
Two letter .com domain names are favored by large enterprises because of their scarcity and memorability. For example, Tencent's QQ.com, Jingdong's JD.com, Xiaomi's MI.com, and Aqiyi's IQ.com, and so on. These domain names are inherently suitable for building websites, not only easy to input, but also highlight the brand and strength of the enterprise, and bring users a sense of trust. Spending tens of millions of dollars to acquire them is more than worth it.
In addition to the two-letter .coms already in use by large corporations, there are many more two-letters that are exposed for trading each year, many of which do not have published prices due to the excessive amount of money traded. Some of the two letter .coms that have traded in recent years include PE.com, PV.com, PT.com, DX.com, CF, VT.com and more.
Many two letter .com domain names are already being used or treasured by large companies and there are fewer and fewer two letter domain names for sale on the market. If you like a particular two letter domain name, make sure you act fast.
24 Apr 2025 11:25:31 AMIndustry Information
The three-letter domain name TXT.com was recently sold for US$502,400. The buyer adopted a "rent first, then buy" payment method and has now paid the down payment.
23 Apr 2025 03:08:23 PMIndustry Information
InternetNZ, the official registry for New Zealand's country code top-level domain .nz, has announced a price increase for all .nz domains. Effective July 1, 2025.
23 Apr 2025 02:51:31 PMDomain Summit
The much-anticipated Dubai 2049 conference is about to kick off. As one of the most important global events in the Web3 field, DN.com is very honored to participate in this conference.
22 Apr 2025 11:03:50 AMIndustry Information
The domain name, which was supposed to be transferred smoothly due to corporate bankruptcy, became deadlocked during the transaction and was ultimately decided through the Uniform Domain Name Dispute Resolution Policy (UDRP).
Recently, the domain name C1.ai was sold for $65,000. According to public records, C1.ai was sold for $910 on January 6, 2020. In just five years, its price has increased by 7043%.
Industry Information 22 Apr 2025 10:30:29 AM
According to the latest .com domain name registration data for December 2024 released by ICANN and Verisign, the number of new registrations at GoDaddy, the world's largest domain name registrar, fell below 600,000 for the first time.
Industry Information 21 Apr 2025 11:57:00 AM
For the first time since its implementation in 1999, UDRP has undergone a systematic review. WIPO and ICA jointly launched a public consultation to seek a balance between protection and fairness.
Industry Information 21 Apr 2025 10:11:30 AM
The recent UDRP case involving the LIBBS.com domain name attracted attention not only because of the outcome, but also because of the registrant’s unusual defense: citing DeepSeek as evidence of non-infringement.
Industry Information 19 Apr 2025 10:56:39 AM
The Virtuoso.ai domain recently sold for $70,000, joining the list of high-value .ai domain sales in 2025. This highlights investors’ continued confidence in premium .ai domains associated with strong brand keywords.
Industry Information 19 Apr 2025 10:24:55 AM
Recently, the controversy surrounding the existence of .su has come to a temporary end: .su will not be forced to retire just because the Soviet Union no longer exists.
Industry Information 18 Apr 2025 04:08:47 PM