Factory Mutual Insurance Company (FM Global), a Fortune 500 U.S.-based commercial property insurance company, recently acquired the scarce two-letter domain name FM.com for $10 million for branding upgrades. The company's previous domain
Factory Mutual Insurance Company (FM Global), a Fortune 500 U.S.-based commercial property insurance company, recently acquired the scarce two-letter domain name FM.com for $10 million for branding upgrades. The company's previous domain name was: fmglobal.com.
FM Global was founded in 1835 and has been in business for 189 years. Originally named Factory Mutual, the company was founded to help factories and other industrial enterprises reduce the impact of disasters such as fire through scientific risk management and loss prevention.
The domain name FM.com was registered in April 1993, 31 years ago. The two-letter domain name “FM” is an acronym for “FM Global”, a perfect fit for the company's brand.
Over the years, rare two-letter .com domain names have been sold at very high prices and have attracted a lot of attention every time they are revealed. Below are two letter .com domain names that have been acquired by some of the more recognized companies both domestically and internationally:
Two letter .com domain names are favored by large enterprises because of their scarcity and memorability. For example, Tencent's QQ.com, Jingdong's JD.com, Xiaomi's MI.com, and Aqiyi's IQ.com, and so on. These domain names are inherently suitable for building websites, not only easy to input, but also highlight the brand and strength of the enterprise, and bring users a sense of trust. Spending tens of millions of dollars to acquire them is more than worth it.
In addition to the two-letter .coms already in use by large corporations, there are many more two-letters that are exposed for trading each year, many of which do not have published prices due to the excessive amount of money traded. Some of the two letter .coms that have traded in recent years include PE.com, PV.com, PT.com, DX.com, CF, VT.com and more.
Many two letter .com domain names are already being used or treasured by large companies and there are fewer and fewer two letter domain names for sale on the market. If you like a particular two letter domain name, make sure you act fast.
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