Dumb and Dumber, GoDiddy.com and GoDiddy.com are just one word apart!

When you see the domain name “GoDiddy.com” for the first time, you may be surprised to think that it is the well-known domain name trading platform “GoDaddy.com”. However, upon closer comparison, you will find a subtle difference between them - the “a” and “i” in the middle are different. This domain name does raise some questions, so let's take a look at the story behind it.

Danube Tech GmbH has launched GoDiddy, a hosting platform that makes it easy for SSI developers and solution providers to use decentralized identifiers (DIDs).

GoDiddy.com website

What is DID?

A Decentralized Identifier (DID) is a new type of identifier that is persistent, cryptographically verifiable, and decentralized, i.e., independent of any central authority or intermediary. This identifier helps in establishing trusted connections and communications in digital relationships.

The company, which operates under the GoDiddy.com domain, was reportedly acquired in early 2019 and launched the service in late 2022.

Markus Sabadello, CEO of Danube Tech, discussed GoDiddy's SaaS offering in an interview with eSSIF-Lab Europe.

GoDaddy.com website

However, the name “GoDiddy” is too similar to the world's largest domain name registrar “GoDaddy”. While this is not a spelling mistake, the similarity causes Google searches to suggest results related to the major domain name registrar.