Ant Group VS JD Digits,which one is better in terms of domain name?

At present, China's technology landscape is filled with industry giants. Previously listed companies such as Cambricon, SMIC, and upcoming Ant Group are all leading players on the global stage.

However, is Ant Group, which is about to go public, truly unique?

Recently, JD Digits officially submitted its prospectus to the Shanghai Stock Exchange, marking the formal debut of the "first digital technology stock" on the STAR Market, with an estimated valuation of approximately 200 billion RMB. JD Digits, which has evolved from being independent of JD.com to becoming a financial technology giant, has taken only seven years to enter the capital market.

Subsequently, some media outlets released a comparative report on Ant Group and JD Digits, but today, let's examine the differences between these two giants from a domain name perspective.

Ant Group:

Ant Group's official website domain is the word combination "antfin.com," with the prefix formed by "ant" (ant) and "fin" (finance), aligning closely with the concept of Ant Group and enhancing brand relevance. Ant Group has also secured domain names like antfin.cn/.net/.com.cn, ant-financial.com/.cn/.net/.com.cn, antfinancial.com/.cn/.net/.com.cn, antfinance.cn/.net/.com.cn, as well as the two-letter domain MY.cn and the double-spelled domain "蚂蚁" (mayi.cn/.com.cn). They registered the domain name antgroup.com during their earlier days as Ant Financial, and it currently redirects to their official website.

JD Digits:

JD Digits, formerly known as JD Finance, rebranded as "京东数字科技" (JD Digits) in 2018. Their official website domain is jddglobal.com, and they have secured jddglobal.cn/.com.cn as well.

However, domain names more closely related to their brand, such as JD Digits and JDD, have already been registered by users, with JD Digits-related domain names being snapped up. This reflects a diminished emphasis on domain names by JD.com after the rebranding. In this regard, Ant Group has maintained a better grip on protecting its brand-related domain names.

Additionally, from 2014 to 2016, both companies ventured into consumer small-scale lending businesses. JD Digits introduced "京东白条" (JD Bai Tiao) and "京东金条" (JD Jin Tiao), with a significant acquisition of the brand domain name biaotiao.com, and protection of baitiao.cn. Currently, visiting this domain redirects to the JD Financial official website.

On the other hand, Ant Group launched "蚂蚁花呗" (Ant Huabei) and "蚂蚁借呗" (Ant Jiebei). "花呗" (Huabei) is a consumer credit product introduced by Ant Financial, and for this, Ant Group made substantial acquisitions of related domain names such as huabei.com/.com.cn, alipay.com, and zhifubao.com. In 2010, Ant Group also acquired the three-spelled domain name zhifubao.com and the double-spelled domain zhifu.com from Alipay, ensuring that their brand domains remained within their control.

Nowadays, as the era of unchecked development with strong capital support is gradually coming to an end, competition among internet companies is intensifying. Domain names, as a symbol of a company's online presence, hold significant brand recognition and have become increasingly important.

Both Ant Group and JD Digits, as digital financial technology platforms, are under the umbrella of well-known giants Alibaba and JD.com. Every move they make is closely watched by the public. We can only wait and see how they perform after their respective IPOs.