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Let's put aside the business of acquiring, promoting and selling domain names for a moment and put ourselves in the shoes of a group of people who want to name a business, product, service or organization. Let's consider a simple question:
Let's put aside the business of acquiring, promoting and selling domain names for a moment and put ourselves in the shoes of a group of people who want to name a business, product, service or organization. Let's consider a simple question: what makes a good domain name?
1. Familiar and easy to remember
Your name must be memorable. This just means that people will remember the name. One reason people are interested in short names is that short names are usually easier to remember. Word names are also easier to remember, at least for well known words.
You can easily conduct small-scale consumer surveys. Show people a list of names and then come back in a few days to see exactly how many names they can remember from the list.
However, not all memorable names are born equal. Some memorable names may leave a negative impression or be easily remembered, but not accurately. Let's take a more in-depth look at what makes a good name.
2. Audio Interchange
An audio check, formerly known as a radio test, means: if someone hears the name, will they remember it accurately? You can run an audio test on a potential name with a group of friends or coworkers.
With audio interfaces being used more and more for search, audio testing may be more important than ever. This suggests another type of name testing you can do-say a name and see if the speech-to-text is correct.
3. Spelling
If a business is well known enough to appear on the first page of a search engine, then spelling it correctly may not be a big deal, as intent-based searches will suggest what it thinks you're looking for.
But if the business is just starting out, or if people are sending emails, it's important to get people to spell your name correctly. Short names, especially common words, have an advantage here.
If your name is based on common words, but spelled creatively, try making at most one change to a common word. Also, make only one change that seems natural and easy to convey, such as "We are EXAMPLE NAME, but spelled ak instead of c."
4. Visual Aesthetics
Many names depend on being seen on billboards, posters, advertisements, letterheads, etc. Some names are more visually pleasing.
Although difficult to define uniquely, factors such as leading and trailing characters, symmetry, and the mixing of letters of different widths and heights can affect visual aesthetics.
In two-word names, the combination of two words of equal length looks more pleasing. It is worthwhile for companies to put some effort into modeling potential names.
20 Dec 2024 03:47:12 PMIndustry Information
XPayments is a product launched by Musk's X platform, and this name, which was once well-known in the payment-related business field, has now been officially renamed XMoney.
20 Dec 2024 01:37:14 PMIndustry Information
HKBTC.com successfully completed the transaction through DN.com. This domain name is very unique, split into "HK" (Hong Kong) and "BTC" (Bitcoin), which clearly shows its close connection with Hong Kong and Bitcoin.
19 Dec 2024 04:04:07 PMIndustry Information
My Healthy Home, LLC (the complainant) attempted to reverse hijack the domain name healthyhomeexperts.net through the UDRP (Uniform Domain Name Dispute Resolution Policy).
19 Dec 2024 03:22:41 PMIndustry Information
In December 2024, the Russian government plans to launch a simulation exercise about leaving the global Domain Name System (DNS).
On December 17, Betz.com was successfully traded at a price of $240,000. This news undoubtedly injected new vitality into the market as the holiday season approaches.
Industry Information 18 Dec 2024 02:54:07 PM
Talend SAS, a French company that holds the TALEND trademark series, initiated a UDRP action against the domain name RenTALEND.com, which was registered in 2024.
Industry Information 18 Dec 2024 11:09:44 AM
The latest market value of Bitcoin has climbed to $106,977.13. This price leap marks further recognition of Bitcoin and has also promoted the vigorous development of cryptocurrency and blockchain technology.
Industry Information 17 Dec 2024 04:17:14 PM
Turk Hava Yollar (Turkish Airlines) filed a Uniform Domain Name Dispute Resolution Policy (UDRP) application with the World Intellectual Property Organization (WIPO) with the intent to acquire the domain name Thy.co.
Industry Information 17 Dec 2024 01:45:51 PM
In October, Anguilla selected Identity Digital to operate the lucrative .AI domain space. Now, for the first time, .AI registrars have access to 24/7 technical support from Identity Digital.
Industry Information 16 Dec 2024 02:26:26 PM
Previously, Anybody.com was listed on Afternic for $1.249 million. On December 15, someone claimed to have successfully acquired the domain name, but the specific price was not disclosed.
Industry Information 16 Dec 2024 10:53:40 AM