Honor.com - Honor launches top-level domain name! A perfect blend of brand and domain name!

Honor company was originally part of Huawei Technologies, established in 2013. On November 17, 2020, Shenzhen Zhixin Company acquired all of Honor's business assets from Huawei for a high price of 263.3 billion RMB. In 2023, Honor company's annual revenue exceeded 90 billion, with a profit of about 9 billion and a profit margin close to 10%!

On March 29, the official Honor account on Weibo teased with the phrase "the fewer words, the greater the event", announcing a 2-day countdown to "Hi, honor".

On March 31, the official Honor account on Weibo officially announced: starting from March 31, the official domain name of Honor will be upgraded from "hihonor.com" to "honor.com". Let's together build an imaginative AI future.

During the Huawei era, the domestic domain name of Honor's official website was honor.cn, and overseas it was hihonor.com. After becoming independent from Huawei, Honor used hihonor.com for its global domain names. Now, acquiring the brand domain name honor.com has significantly improved the intuitiveness of the official website access.

The domain Honor.com was registered in September 1995. It has been 29 years since then. Acquiring "honor.com" was not easy for Honor, involving several years of negotiations until recently. Honor CEO Zhao Ming said in an interview: "The return of the honor.com domain name is not only an affirmation of Honor's past but also an expectation for the future. By reclaiming a top-level domain name, it reminds us to adhere to established strategies."

Many people are interested in Honor's domain name, with the two most concerning questions being:

1. Why choose to announce this domain name on March 31?

Honor CEO Zhao Ming explained: "March 31 is a special day. Three years ago on March 31, we announced on Weibo that Honor had completed the integration of its business and embarked on a new business strategy."

2. How much investment was made to obtain this domain name, and how do you assess its value?

Honor CEO Zhao Ming stated: "For the Honor team, the value of 'honor.com' cannot be measured in money. Honor is worth any value to us, and this domain name cannot be bought with money. It depends on whether the future direction and persistence of the enterprise are closely aligned with the words 'honor' and '荣耀'. It is not just a name but also a strategy and a value proposition." This domain name upgrade indicates that Honor's strategic upgrade will make a significant impact in the field of AI. Looking forward to Honor bringing greater innovations!