What is generative AI?Do all small businesses need to do generative AI?

Recently, the domain industry veteran GoDaddy published an article in foreign media regarding the claim that small businesses must adopt generative AI or risk extinction.

In the article, Amy Jennette, Senior Marketing Director at GoDaddy, emphasized, "We are at the dawn of the AI revolution... Small business owners are already leveraging this technology." She added, "Small businesses have typically lagged behind larger enterprises in fully harnessing this technology. With cutting-edge technology, but with an easily usable GenAI competitive environment, the playing field is finally leveling."

The company has launched GoDaddy Airo, an AI-driven platform designed to help small businesses create brands and content. But is this auto-generated branding the ultimate solution?

To address this question, we turned to the omnipotent CHATGPT platform to see how it responds.

"Not all small businesses must implement generative artificial intelligence (AI). Generative AI is an advanced technology that can generate human-like content, such as text, images, and audio. While generative AI may be beneficial for some businesses in certain situations, it is not a technology that all businesses must pursue.

For some small businesses, generative AI may be too expensive, complex, or unnecessary. Businesses should decide whether to invest in generative AI based on their business needs, resources, industry, and goals. Sometimes, other forms of AI technology, such as machine learning, data analysis, or natural language processing, may be more suitable to meet their needs."

However, as someone who has been in the internet industry for many years, generative AI has never erupted as much as it has in the past two years. Currently, there are countless online language models, image AIs, and design-related AI. China's top-ranking internet giants are all involved, and many unknown small companies are also engaging in it. It's just like the Hundred Regiments Campaign back then.

If one does not join in generating AI content now, they may indeed be phased out in the future. Of course, it cannot be ruled out that one day people will tire of AI-generated content and revert to content written by humans, even if it's incomprehensible. Who can say for sure about the future?