The word "gold" domain name Gold.com has been acquired by a publicly traded company for the price of

According to reports from foreign media, the domain name Gold.com was recently acquired by JM Bullion, a subsidiary of A-Mark Precious Metals, Inc (JMB). Currently, the domain name has successfully redirected to the official website of JM Bullion. With this acquisition, JMB now owns Gold.com and Silver.com, two of the most well-known domain names in the precious metals industry.

Although the transaction price has not been disclosed yet, sources reveal that A-Mark Precious Metals, Inc., being a publicly traded company, is expected to disclose the specific transaction amount in its upcoming financial reports. Industry experts widely anticipate that the final transaction price for the Gold.com domain name could reach tens of millions of dollars.

Gold.com was registered in August 1994, making it almost 30 years old. With its association with "gold," it ranks among the top-tier domain names in the industry and holds immense commercial value. Just last week, another gold-related three-letter domain, GLD.com, was reported to have been traded.

The buyer of the domain name, A-Mark Precious Metals, was established in 1965 and is a leading fully integrated precious metals platform, providing a range of gold, silver, platinum, palladium, and copper bars, coins, and related products to wholesale and retail customers through various channels. The company operates through three complementary divisions: wholesale sales and ancillary services, direct-to-consumer, and secured loans. Its global clientele includes sovereign and private mints, manufacturers and fabricators, refiners, dealers, financial institutions, industrial users, investors, collectors, e-commerce clients, and other retail customers.

Robert Pacelli, CEO of JMB, stated, "The acquisition of the Gold.com domain name represents a significant investment in our strategy for direct-to-consumer growth."

"The Gold.com domain name has broad global appeal and is an extremely versatile asset that will be incorporated into our long-term strategy. There are few opportunities to acquire such category-defining assets, and we are delighted to add this domain name to our expanding portfolio. All Gold.com traffic is currently redirected to the JMB website, allowing visitors seamless access to the company's wide range of products and services."