What are the reasons behind the challenges faced by the new TLD compared to .com?

Industry Information 16 Feb 2024 04:03:32 PM By:DN editor
Abstract:

In the domain investment field, sales of new generic top-level domains (gTLDs) have always been closely watched, but compared to traditional .com domains, they still seem to face sales difficulties. People can't help but wonder what

In the domain investment field, sales of new generic top-level domains (gTLDs) have been closely watched, but they still seem to face sales difficulties compared to traditional .com domains. People can't help but wonder what the reasons behind this are - is it a lack of market demand, or are other factors at play?

Some believe that compared to .com domains, new TLDs lack existing traffic and search engine optimization, leading to difficulties in their sales. Additionally, the abundance of choices in new TLDs can confuse people and make it difficult to make decisions. Many new TLDs also lack sufficient brand recognition and user demand, making them unpopular.

What are the reasons behind the challenges faced by the new TLD compared to .com?

Furthermore, some people worry that the business sector would lose brand value by using non-.com domains, which has also become one of the reasons for the difficulty in selling new TLDs. Additionally, some registration management agencies have adopted unreasonable strategies, limiting the development of new TLDs through high registration and renewal fees, resulting in a decline in potential demand.

Although some new TLDs like .io, .app, .org, .net, etc., still have a certain level of popularity in the market, many other new TLDs face challenges. People are skeptical about the use and development of some new TLDs, believing that they are not stable enough and lack sustainable market demand.

In conclusion, although some new TLDs have established a certain market foundation, most still face sales challenges. In the current domain market, .com domains still dominate, and new TLDs need to overcome many obstacles to gain broader recognition and acceptance.

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What are the reasons behind the challenges faced by the new TLD compared to .com?