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Looking at the domains used by the top 50 Chinese companies, it's clear that many of them opt for domain names that align with Chinese phonetics or use initialisms. Pinyin domains uniquely tap into the ancient and profound Chinese culture,
Interface releases the "2019 China's Top 1000 Richest People" list, marking the second consecutive year of this list's publication by Interface. The total wealth of these individuals reached ¥11.09 trillion, with an average wealth of ¥11.1 billion. The entry threshold for the list was ¥2.2 billion. Today, I've compiled the top 50 individuals on the list to show you the domain names held by these wealthy individuals in China.
1. Jack Ma - ¥231.1 billion CNY
Jack Ma's wealth primarily comes from Alibaba Group, which operates various businesses including Taobao, Tmall, Juhuasuan, Ali Mama, Alibaba Cloud, Ant Financial, Cainiao Network, and more. Their official website domain is alibaba.com. They also hold numerous premium domain names such as alipay.com for their Alipay platform, yitao.com for YiTao Network, tianmao.com for Tmall, taobao.com, tb.cn, and noteworthy domains like ju.cn, pp.cn, uc.cn, totaling 1888 domains.
2. Pony Ma - ¥221.9 billion CNY
3. Xu Jiayin and Family - ¥202.9 billion CNY
Xu Jiayin and his family's primary source of wealth is Evergrande Group, a Fortune Global 500 company that operates in real estate, finance, health, tourism, and sports. Their official website domain is evergrande.com. Recently, Evergrande's "Evergrande Smart Technology Co., Ltd." acquired the single-character domain rong.com.cn. They also hold premium domains such as heng.cn, xe.cn, xl.cn, fpp.cn, and more.
4. Wang Jianlin and Family - ¥165.3 billion CNY
Wang Jianlin and his family's wealth mainly comes from Wanda Group, which spans commerce, culture, real estate, and finance. Their official website domain is wanda.cn. They hold domains like wandafilm.com for Wanda Films, wandaplaza.cn for Wanda Plazas, wandacity.net for Wanda City. They also purchased the Pinyin domain wanda.com for a considerable sum.
5. Yang Huiyan - ¥119.6 billion CNY
Yang Huiyan's primary source of wealth is Country Garden, the largest residential property developer in China. Their official website domain is bgy.com.cn. They own premium three-letter domain bgy.cn, and English domains like countrygarden.cn, totaling 11 domains.
06. He Xiangjian and Family - ¥108.3 billion CNY
He Xiangjian and his family's wealth comes from Midea Group, a technology group in consumer appliances, HVAC, robotics, automation systems, and intelligent supply chains. Their official website domain is midea.com. They hold 27 domains, including midea.cn/com.cn, and have protected their brand-related domains.
7. Yan Hao and Family - ¥103.0 billion CNY
Yan Hao and his family's wealth is derived from China Pacific Construction, a private company that focuses on infrastructure investment and construction. Their official website domain is cpcg.com.cn.
8. Sun Miaoyan and Family - ¥92.1 billion CNY
Sun Miaoyan and his family's wealth comes from Hengrui Medicine, a leading Chinese oncology drug research and production company. Their official website domain is hrs.com.cn. They also hold brand-related domains such as hengruigroup.cn and hrglobe.cn.
9. William Ding - ¥91.5 billion CNY
William Ding's primary source of wealth is NetEase, a Chinese internet company that operates platforms like NetEase Koala and NetEase Cloud Music. Their official website domain is 163.com. They also own valuable domains like youdao.com for their search engine brand "Youdao," and weiyang.cn for their agricultural products e-commerce platform "Wei Yang."
10. Zhang Zhidong - ¥89.1 billion CNY
Zhang Zhidong's primary source of wealth is Tencent, where he is one of the five founders and serves as Senior Executive Vice President and Chief Technology Officer. Their official website domain is tencent.com. They acquired QQ.com for Tencent's use and have protected QQ.com.cn. They hold 473 domains, including weixin.com which they acquired for a significant sum.
11. Li Shufu and Family - ¥88.6 billion CNY
The primary source of wealth for Li Shufu and his family is Geely Auto Group, headquartered in Hangzhou, Zhejiang, China. Geely is a leading Chinese automaker with a vision to become the most competitive and respected Chinese automotive brand. Their official website domain is geely.com. Additionally, they own the Pinyin domain caocaokeji.cn for Cao Cao Technology. However, the more fitting two-letter domain JL.com for Geely has not been secured yet. As a domestic brand, it would be wise to choose a domain that resonates with Chinese language conventions.
12. Wang Wei - ¥88.4 billion CNY
Wang Wei's primary source of wealth comes from SF Express, a comprehensive express and logistics service provider in China. SF Express operates a strong and stable direct network, making it a unique and scarce integrated logistics network system. Their official website domain is sf-express.com. In late 2013, CNNIC opened up reserved domain names, and SF Express acquired SF.CN, which currently redirects to sf-express.com. They hold over 200 domains, including various brand-related domains like sf-express.cn/.com.cn/.net, sfexpress.com/.cn/.net, and more. However, even with a high market value, money can't buy sf.com, which is a significant regret. So, under the condition of having the resources, acquiring a valuable domain should be done sooner rather than later.
13. Huang Zheng - ¥85.4 billion CNY
Huang Zheng's primary source of wealth is Pinduoduo, a leading mobile shopping app in China that focuses on C2B group buying. Pinduoduo's official website domain is pinduoduo.com. They also acquired pinduoduo.net. Pinduoduo recently launched a social e-commerce platform called "Kuai Tuan Tuan." However, the corresponding domain kuai.com is yet to be acquired. As a rapidly growing e-commerce platform, Pinduoduo should accelerate its domain deployment.
14. Zong Qinghou and Family - ¥83.1 billion CNY
Zong Qinghou and his family's wealth comes from Wahaha Group, founded in 1987. It is the largest food and beverage production company in China and the fifth-largest globally. Their official website domain is wahaha.com.cn. Additionally, they protect wahaha.cn.
15. Robin Li - ¥82.4 billion CNY
Robin Li's main source of wealth is Baidu, which is the largest Chinese search engine globally and China's leading internet services company focusing on information and knowledge. They are a global leader in artificial intelligence. Their official website domain is baidu.com. They own premium domains, including tieba.com for Baidu Tieba. In 2011, Baidu acquired the short-letter domain kk.com for a mobile gaming project. In 2013, they spent around ¥1.9 billion CNY (approximately $296 million USD) to acquire 91.com. Despite the project's failure, this valuable domain remains. Baidu also owns domains like QY.com for their subsidiary iQiyi.
16. Lei Jun - ¥82.0 billion CNY
Lei Jun's primary source of wealth is Xiaomi Corporation, a mobile internet company and innovative tech enterprise. They are known for valuing brand domain protection. Their official website domain is mi.com. Lei Jun and Xiaomi have acquired almost all valuable "mi"-related domains. In 2010, they spent tens of thousands to acquire xiaomi.com and have protected other main suffixes like xiaomi.net/.cn. They secured miui.com/cn and miliao.com, among others. In 2013, they acquired miwifi.com and, in the same year, invested $3.6 million USD to acquire mi.com. Additionally, they use hongmi.cn for their Redmi phones and shouji.cn for their mobile phones. Xiaomi also acquired domains like mijia.cn through domain marketplaces.
17. Wang Wenyin and Family - ¥80.0 billion CNY
Wang Wenyin and his family's wealth comes from Amer International Group, a global company dominated by the non-ferrous metal complete industry chain. The group is headquartered in Shenzhen. Their official website domain is amer.com.cn.
18. Zhang Yiming - ¥77.0 billion CNY
Zhang Yiming's primary source of wealth is ByteDance, a tech company that pioneered the application of AI in mobile internet scenarios. Their official website domain is bytedance.com. ByteDance achieved exceptional success between the giants BAT (Baidu, Alibaba, Tencent), making their domain strategy meticulous. TikTok uses the domain Douyin.com, and the counterpart for the international market, TikTok, uses the domain TikTok.com. Additionally, domains like Huoshan.com for Douyin's short-video app and Wukong.com for their Q&A platform reflect their careful domain selection.
19. Yao Zhenhua- ¥74.5 billion CNY
Yao Zhenhua's main source of wealth is Baoneng Group, founded in 2000, with diverse operations including property development, finance, modern logistics, culture and tourism, and livelihood industries. Yao Zhenhua is the sole shareholder. Their official website domain is baoneng.com. However, the more fitting two-letter domain BN.cn for Baoneng has not been secured yet. As a Chinese brand, they should consider a domain that aligns better with Chinese language habits.
20. Zhang Jindong and Family - ¥62.9 billion CNY
Zhang Jindong and his family's primary source of wealth is Suning, a leading commercial enterprise in China with a strong online presence through Suning.com. Their official website domain is suning.com. They hold 18 domains, including the three-letter domain yifubao.cn for Suning's payment platform, as well as biu.cn/com.cn.
21. Zhang Yong and Family - ¥62.6 billion CNY
Zhang Yong and his family's primary source of wealth is Haidilao, founded in 1994. It's a global chain of direct-operated hotpot restaurants specializing in Sichuan-style hotpot with a blend of various regional characteristics. Their official website domain is haidilao.com, and they also protect brand-related domains like haidilaohuoguo.com/cn.
22. Chen Jianhua and Family - ¥60.7 billion CNY
Chen Jianhua and his family's primary source of wealth is Hengli Group, established in 1994. Hengli is an international enterprise that focuses on oil refining, petrochemicals, polyester new materials, and the textile industry. Their official website domain is hengli.com.
23. Ma Jianrong and Family - ¥59.2 billion CNY
Ma Jianrong and his family's primary source of wealth is Shenzhou International Group, a vertically integrated knitwear manufacturer in China. Their official website domain is shenzhouintl.com, and they also hold shenzhouintl.cn.
24. Yan Bin - ¥58.4 billion CNY
Yan Bin's primary source of wealth is Reignwood Group, established in 1984 in Thailand. Their business spans fast-moving consumer goods, general aviation, landmark real estate, and more. They have over 100 branches and subsidiaries globally. Their official website domain is reignwood.com, and they also protect 20 related domains like reignwood.com.cn/net.cn. However, the two-letter domain www.hb.cn would better match their brand and is more concise and memorable. Two-letter domains are in high demand, so Reignwood Group should consider securing this domain.
25. Xu Shihui and Family - ¥57.3 billion CNY
Xu Shihui and his family's primary source of wealth is Dali Food Group. Dali Group is a large-scale integrated food production company, known for their Dali brand. Their official website domain is dali-group.com. They purchased the domain daligroup.com with the help of domain investors from overseas. They might establish a dedicated food e-commerce platform in the future. This purchase shows their recognition of the importance of domains for branding, which will likely contribute significantly to their future development.
26. Pang Kang - ¥55.4 billion CNY
Pang Kang's primary source of wealth is Haitian Flavoring, a global professional seasoning production and marketing company. Their official website domain is haitian-food.com. Given their high market value, their website domain does not align well with their brand identity. Haitian Flavoring should prioritize their website, as it could provide significant support for their corporate development.
27. Guo Guangchang - ¥55.2 billion CNY
Guo Guangchang's primary source of wealth is Fosun Group, founded in 1992. Fosun aims to be a global leader in investments with a focus on China's growth. Their official website domain is fosun.com. However, the more fitting Pinyin domain fuxing.com for Fosun has not been secured yet. As a Chinese brand, they should consider a domain that aligns better with Chinese language conventions.
28. Liu Yongxing and Family - ¥52.6 billion CNY
Liu Yongxing and his family's primary source of wealth is East Hope Group, established in 1982. It has evolved into a massive private enterprise group with activities ranging from agriculture to heavy chemical industries. Their official website domain is easthope.cn, and they also protect easthope.com.cn and related domains. The two-letter domain DF.com, corresponding to "Dong Fang" (East), would be fitting for East Hope Group. Interested parties can contact domain marketplaces for potential acquisition.
29. Wu Yajun - ¥51.0 billion CNY
Wu Yajun's primary source of wealth is Longfor Group, founded in 1993. Longfor is a professional real estate company dedicated to pursuing excellence and quality. Their official website domain is longfor.com, and they protect brand-related domains like longhu.com.cn/net.cn.
30. Wang Yusuo and Family - ¥50.6 billion CNY
Wang Yusuo and his family's primary source of wealth is ENN Group, established in 1989, focusing on clean energy. Their official website domain is enn.cn. They hold 75 domains, including the double-Pinyin domains xinao.cn and yiyou.cn.
31. Chen Lihua - ¥50.0 billion CNY
Chen Lihua's primary source of wealth is Fu Wah International Group, founded in 1988 in Hong Kong. Their core industries include real estate, culture and art, asset operation management, finance, and health. Their official website domain is fuwahgroup.com. It seems puzzling that the group's domain doesn't match their substantial value. Fu Wah Group is located on Jinbao Street in Beijing, and if they could acquire the two-letter domain JB.COM (short for Jinbao), it would better align with their worth.
32. Zeng Yuqun - ¥47.3 billion CNY
Zeng Yuqun's primary source of wealth is CATL (Contemporary Amperex Technology), established in 2011. CATL is one of China's leading manufacturers of lithium-ion batteries and has entered the supply chains of top international carmakers. Their official website domain is catlbattery.com.
33. Wang Wenxue - ¥45.0 billion CNY
Wang Wenxue's primary source of wealth is China Fortune Land Development (CFLD), founded in 1998. CFLD is a leading industry new town operator in China. Their official website domain is cfldcn.com, and they hold seven related domains. The two-letter domain HX.com (matching "Hua Xia") would be an excellent fit for their brand and more suitable for Chinese language conventions.
34. Gong Hongjia and Family - ¥44.5 billion CNY
Gong Hongjia and his family's primary source of wealth is Hikvision, a global video-centric IoT solution provider. Their official website domain is hikvision.com, and they hold several domains.
35. Xu Rongmao - ¥43.7 billion CNY
Xu Rongmao's primary source of wealth is Shimao Group, established in 1996. Shimao Group operates in real estate and is listed in both Hong Kong and Shanghai. Their official website domain is shimaogroup.com, and they hold seven domains.
36. Li Xiting - ¥42.7 billion CNY
Li Xiting's primary source of wealth is Mindray Medical, a leading Chinese high-tech medical equipment manufacturer and a global innovator in the medical device industry. Their official website domain is mindray.com.
37. Sun Hongbin - ¥42.6 billion CNY
Sun Hongbin's primary source of wealth is Sunac China Holdings, a residential and commercial property development company listed on the Hong Kong Stock Exchange. Their official website domain is sunanc.com.
38. Chen Dongsheng Family - ¥40.5 billion CNY
Chen Dongsheng's family's primary source of wealth is Taikang, a life insurance company founded in 1996. They use the two-letter domain TK.cn, acquired for ¥4.5 million. They also own the Taikang Insurance double-Pinyin domain taikang.com and brand-related domains such as the numeric domain 95522.cn, corresponding to their hotline number 95522.
39. Qin Yinglin Family - ¥40.0 billion CNY
Qin Yinglin's family's primary source of wealth is Muyuan Foods, founded in 1992. Muyuan is involved in pig farming, feed processing, pig breeding, and pork processing. Their official website domain is muyuanfoods.com, and they protect brand-related domains like muyuanfoods.com.cn/cn.
40. Zhang Hongwei - ¥39.0 billion CNY
Zhang Hongwei's primary source of wealth is China Orient Group, a large investment holding company. Their official website domain is china-orientgroup.com. The two-letter domain DF.com, corresponding to "Dong Fang," could be a good fit for their brand. Interested parties can contact domain marketplaces for potential acquisition.
41. Xu Hang - ¥38.8 billion CNY
Xu Hang's primary source of wealth is Mindray Medical, a leading Chinese high-tech medical equipment manufacturer and a global innovator in the medical device industry. Their official website domain is mindray.com.
42. Liu Qiangdong - ¥37.9 billion CNY
Liu Qiangdong's primary source of wealth is JD.com, one of China's leading e-commerce companies. Their official website domain is JD.com. JD.com holds a domain empire, including jd.cn/.cc, the high-value numeric domain 3.cn, the brand double-Pinyin domain jingdong.com, baitiao.com, paipai.com/.cn/.com.cn, jingjing.com, dongdong.com, the two-letter domain VG.com, industry-specific domains wanggou.com and pifa.com, and more, showcasing their domain importance.
43. Lu Zhiqiang Family - ¥37.8 billion CNY
Lu Zhiqiang's family's primary source of wealth is Oceanwide Holdings, established in 1988. Their core businesses include real estate, finance, energy, comprehensive investment, and capital operation. Their official website domain is a four-letter combination, fhkg.com.
44. Lu Weiding Family - ¥36.9 billion CNY
Lu Weiding's family's primary source of wealth is Wanxiang Group, founded in 1969. It is a key enterprise group among China's 520 important enterprises. Their official website domain is wanxiang.com.cn, and they protect brand-related domains like wanxiang.cn.
45. Sun Guangxin - ¥36.4 billion CNY
Sun Guangxin's primary source of wealth is Guanghui Group, founded in 1989 in Xinjiang. It has become a multinational enterprise group engaged in energy development, automobile services, and real estate. Their official website domain is guanghui.com.cn, and they hold 17 brand-related domains.
46. Ji Haipeng Family - ¥35.9 billion CNY
Ji Haipeng's family's primary source of wealth is Longfor Group, founded in 1996. Longfor Group is a property developer in China, primarily focused on residential development. Their official website domain is logan.com.cn, and they protect brand-related domains such as loganestate.com.
47. Wang Wenbiao Brothers - ¥35.4 billion CNY
Wang Wenbiao's brothers' primary source of wealth is Elion Resources Group, one of China's top 100 private enterprises and a global leader in ecological restoration and clean energy. Their official website domain is elion.cn, and they protect related domains like elion.com.cn.
48. Che Jianxing Family - ¥35.2 billion CNY
Che Jianxing's family's primary source of wealth is Red Star Macalline Group, the largest nationwide operator of home furnishing and furniture shopping malls in China. Their official website domain is chinaredstar.com, and they hold 16 brand-related domains. The two-letter domain HX.com, matching "Hong Xing," could be an excellent fit for their brand and more suitable for Chinese language conventions.
49. Liu Yonghao Family - ¥35.2 billion CNY
Liu Yonghao's family's primary source of wealth is New Hope Group, a key national agricultural industrialization enterprise and a leader in China's agriculture and animal husbandry industry. Their official website domain is newhopegroup.com, and they hold 15 brand-related domains.
50. Jiang Rensheng Father and Son - ¥34.8 billion CNY
Jiang Rensheng and his son's primary source of wealth is Chongqing Zhifei Biological Products Co., Ltd., a company primarily engaged in the marketing of biological products. Their official website domain is zhifeishengwu.com.
Looking at the domains used by the top 50 Chinese companies, it's clear that many of them opt for domain names that align with Chinese phonetics or use initialisms. Pinyin domains uniquely tap into the ancient and profound Chinese culture, offering strong brand relevance in the domestic market. Giants like Alibaba, Tencent, and NetEase, all employ Pinyin domains, often premium ones including two-letter, single-letter, and double-Pinyin domains. As companies expand and establish themselves, having a domain that's easily remembered and embodies the brand becomes crucial. A concise, meaningful domain allows users to understand the brand instantly. In contrast, complex and lengthy domains can hinder memorability and brand diffusion. It's foreseeable that quality Pinyin domains will continue to be the preferred choice for domain strategies and essential assets in brand building.
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