A certain four-letter .xyz sold for about 200,000 RMB!

Do you know what brand protection is? Branded domain name protection is when a business or brand owner takes steps to ensure that the domain name associated with its brand on the Internet is effectively managed and protected. This is to prevent others from abusing, misappropriating or making misleading use of the domain name associated with that brand, thereby safeguarding the brand's reputation and avoiding consumer confusion.

According to overseas media, the four-letter domain name Aave.xyz recently completed a deal for $27,888 (approximately Rs. 200,000). We have reason to believe that it is Aave.com that is doing the brand domain protection.

The domain name Aave.xyz was registered in June 2021, just two years ago, and it's clear that the Aave.xyz domain name is targeting the "Aave.com" project, which was officially launched on 9 January 2020 and is based on an unmanaged open-source lending protocol on Ether.

"Aave" is one of the largest cryptocurrency lending protocols, and its AAVE token has a higher market cap than competitors Maker or Compound, which is how it works. A visit to the domain shows that it is not yet officially activated, and I suspect that there is a high probability that the buyer will be the AAVE project owner.

".xyz" is a generic top-level domain (gTLD), the .xyz domain name was launched in 2014 and is operated and managed by the US internet registry XYZ Corporation. There are currently many .xyz domain names for sale on the dn.com platform.

In Chinese pinyin, "xyz" is the pinyin acronym for "small universe", which is also related to the "meta-universe" that has become very popular in recent years. This is a very innovative and modern domain name suffix.