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The highest-priced domain name sold on July 12, 2026 was Polaris.xyz, which sold for $13,519, bringing the total daily sales to $489,882, with an average transaction price of $610.83. Compared to the previous day, the number of transactions decreased by 2%, and the total sales value decreased by 10%. NameBio also recorded another 2,771 domain name transactions priced below $100, with a total sales value of $41,206. Source: NameBio

Even giants with a market capitalization exceeding $152 billion cannot escape the "desire but not attainment" regarding domain names.
Two premium domain names were traded through DN.com, one of which had been specifically mentioned by Elon Musk.