What do you think of investment domain names? Here are 7 points to pay attention

The stock market is currently unpredictable, and Bitcoin's future is uncertain. At the end of 2015, a new investment field began to draw increasing attention, and that is domain names. Recently, news about individuals making millions or even tens of millions by selling domain names has been widespread. In no time, countless individual investors, including ordinary people, started entering the domain name investment field, much like the gold rush or the Bitcoin craze. The Chinese frenzy for domain names has left the world astonished. It's said that domain names with less than six digits in the COM extension have all been snapped up, and even double-pinyin COM domain names are in short supply. So, what kind of domain names are worth investing in? Here are seven points to consider.

1. The most valuable domain names are primarily in the COM and CN extensions.

Currently, the most valuable and sought-after domain names are those with the COM extension, followed by CN. For other extensions, unless they are exceptionally unique (one or two characters), it's still challenging for them to appreciate in value and monetize. This article mainly discusses COM and CN domain names.

2. Chinese domain names are currently considered to have little value.

Many people have likely received sales calls claiming that someone is about to register their company's Chinese domain name, urging them to protect it. These calls have fooled quite a few people, including my older brother. When he received a sales call, he immediately asked me to help him register Chinese domain names. I told him that those domain names were not very useful, but he didn't listen and insisted on registering various Chinese domain names with different extensions like .中国, .网络, 中国.com, and more. He even wanted to register them for five years in advance. He spent a fortune on these registrations, totaling tens of thousands of yuan. After registering them, he needed to go through the process of filing in order to use them. However, the filing process was too cumbersome, and he was told by the authorities that it was too troublesome, so he gave up on the idea. Those domain names sat unused for five years and were of no use. When it was time to renew, the scammers returned to push for renewals, claiming that there were new Chinese domain name extensions available and asking if he wanted to protect those too. This time, my brother finally understood and decided not to renew. Those domain names have been lying dormant for years, and no one has come to register them.

3. Shorter Domain Names Are Better

Single-character domain names are no longer available, and when it comes to two-character COM and CN domain names, even if they seem random, it's worth trying to acquire them as they have significant appreciation potential. Three-character domain names are also good, and you can consider acquiring those with lower prices and less desirable qualities. Don't ask why.

4. Four-character domain names require attention to their quality

As mentioned earlier, it's advisable to acquire three-character domain names, but when it comes to four-character domain names, be cautious and focus on their "purity" and lack of complexity. For example, sztb.com is better than szt6.com, and 4782.com is superior to 478c.com. Although these domain names might not have meaningful associations, purely alphabetical or numerical combinations are more valuable than mixed character domain names. They appreciate faster. Four-character pure COM domain names are now extremely rare, but four-character mixed COM domain names are still available for registration because they aren't as valuable. Sometimes, holding such domain names for a year could result in a loss as significant as the registration fee. The difference is substantial. Of course, exceptions apply to four-character mixed domain names with special meanings.

5. In Pinyin domain names, double-pinyin is highly recommended

For example, domain names like qiche.com (汽车, meaning "car") or fangzi.com (房子, meaning "house") are valuable. If the price is right, you can consider lower-quality ones, but their appreciation potential is much lower than higher-quality ones. Quality here refers to whether the double-pinyin corresponds to popular or commonly used Chinese words. If it corresponds to less common or difficult-to-find Chinese words, the domain's quality is lower, and its appreciation potential is slower.

6. Domain names composed of consonants are preferable to those with vowels

For example, jd.com is better than je.com because several consonants can easily form the abbreviation of a Chinese word. "jd" corresponds to "jingdong" (京东, meaning "JD.com"), while "je" is less suitable for abbreviating Chinese words. Currently, domain names composed of four consonants (no vowels) in COM and CN extensions are being highly sought after. When you invest in four-character domain names, especially ones with no vowels, the difference in price can be substantial. Of course, the examples I provided are extreme for illustrative purposes. I'm not saying that je.com is worthless; it's just less valuable than jd.com. Both two-character domain names are already scarce resources, and having either one is a great asset. The saying goes, "A short domain name can hide a multitude of flaws." If someone reads my article and sells domain names like je.com for a low price, they only have themselves to blame for a lifetime of financial hardship.

7. Numeric Domain Names - Avoid 0 and 4

Numeric domain names are currently a hot commodity. It's said that six-digit COM and CN numeric domain names have become extremely rare. However, when you collect numeric domain names, it's advisable to avoid those that contain 0 and 4. The number 4 affects the quality regardless of its position, and 0 is especially discouraged when it appears at the beginning. For example, 0518.com is not as valuable as 5180.com, and 5180.com is not as valuable as 5188.com. Why is this the case? The reason behind avoiding 4 is well-known, as it sounds like "death" in Chinese. As for 0, it's mainly because it can be easily confused with the English letter "o." When displayed on a computer screen, 0 and o can look similar, leading to domain name input errors or memory mistakes. After all, one of the primary functions of a domain name is to guide users to websites, and making it easy to make mistakes is not ideal.