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Domains are crucial assets for both domestic and international companies like JD, 360, Xiaomi, Alibaba, Google, Amazon, Apple, Microsoft, and more. But why do these companies place such a high value on domains?This is primarily because the
Domains are crucial assets for both domestic and international companies like JD, 360, Xiaomi, Alibaba, Google, Amazon, Apple, Microsoft, and more. But why do these companies place such a high value on domains?
This is primarily because the internet is continually shrinking the "distance" between people, enabling economic globalization. Domains serve as the internet's storefront, an indispensable part of this process. As long as users know a company's domain, they can access its webpage anytime and anywhere, allowing businesses to promote their products to a global audience. Moreover, a good domain has many other hidden advantages.
1. Domains Provide Strong Support for App Development
Apps have been booming, but they have limitations. They occupy limited "space," depend on third-party platforms, must adhere to their terms of service, and may be taken down for policy violations.
Domains, on the other hand, offer flexibility. They don't need to be downloaded or installed; users can access them through a simple URL. Memorable domains increase website traffic, as users can quickly enter the domain and access the desired services.
2. Good Domains Facilitate Website Promotion and Product Marketing
Memorable, concise domains that align with a company's name or brand enhance user retention and attract potential customers. Users can quickly recall and enter such domains, reducing traffic loss and amplifying a company's influence.
3. Good Domains Prevent Malicious Competition
To safeguard their brand image, companies must secure domains related to their business and prevent competitors from acquiring them. Acquiring mainstream domains relevant to your brand is essential. The infamous "Real vs. Fake Kaixin" incident was caused by domain confusion. The real Kaixin used kaixin001.com, while the fake one used kaixin.com, misleading users and causing significant damage.
This incident underscores how a good domain can significantly impact brand awareness, user engagement, and the long-term success of a business. For instance, 360 spent 100 million RMB to acquire the domain 360.com, highlighting the critical role of domains in brand protection.
4. Good Domains Are Essential Intangible Assets
Due to their uniqueness, good domains are considered scarce resources. They represent a company's distinct online identity, encompassing its products, services, image, and reputation. Domain value increases with its influence and can be used for trading, parking, financing, or even as collateral.
For example, 58.com faced financial difficulties in its early days and survived by selling high-quality domains under its ownership.
With numerous examples of effective domain use, how should companies choose their domains?
1. Domains Should Reflect the Brand
Domains function as identifiers of goods or services, just like trademarks. Companies should integrate their core trademarks and business names into their domains. This approach helps closely associate the domain with the brand, establishing a positive interaction between the two in users' minds.
Many Chinese companies have recognized the importance of a unified business identity, as seen with domains like taobao.com, youku.com, baidu.com, huawei.com, and loupan.com.
2. Opt for Industry-Relevant Domains
Industry-specific domains are highly representative of a sector, making it easy for users to understand a website's business focus. These domains naturally attract traffic because they use high-frequency keywords.
For instance, travel platform Ctrip acquired and used Trip.com for international expansion, while job portal Zhaopin adopted the industry-focused zhaopin.com.
3. Keep Domains Short and Memorable
The length of a domain can indicate its value. Short domains are unique and therefore scarce. Single-letter domains like .com only have 26 options globally, and two-letter domains offer only 676 possibilities. Short domains are not only valuable but also easy to remember and type.
Examples like 58.com, QQ.com, IQ.com, QY.com, and JJ.com are all short, reflecting their companies' strength and influence.
A well-chosen, meaningful domain is the first step toward success for any business. If you have domain requirements, please scan the QR code below. We hope our domain consultants can assist you and your company!
25 Apr 2025 03:11:25 PMIndustry Information
The domain name Shine.co was sold for $80,000, which attracted attention in the domain name circle. "Shine" means "shine", and many international brands and startups use "Shine" as their company names, making it a high-demand brand keyword.
25 Apr 2025 03:42:41 PMIndustry Information
Kennan Davison, CEO of ad tech startup icon, announced on LinkedIn that his company has acquired icon.com for $12 million. The deal is the largest publicly reported domain name transaction this year and the sixth largest in history.
25 Apr 2025 03:42:56 PMIndustry Information
The three-letter domain name TXT.com was recently sold for US$502,400. The buyer adopted a "rent first, then buy" payment method and has now paid the down payment.
23 Apr 2025 03:08:23 PMIndustry Information
InternetNZ, the official registry for New Zealand's country code top-level domain .nz, has announced a price increase for all .nz domains. Effective July 1, 2025.
The much-anticipated Dubai 2049 conference is about to kick off. As one of the most important global events in the Web3 field, DN.com is very honored to participate in this conference.
Domain Summit 23 Apr 2025 02:51:31 PM
The domain name, which was supposed to be transferred smoothly due to corporate bankruptcy, became deadlocked during the transaction and was ultimately decided through the Uniform Domain Name Dispute Resolution Policy (UDRP).
Industry Information 22 Apr 2025 11:03:50 AM
Recently, the domain name C1.ai was sold for $65,000. According to public records, C1.ai was sold for $910 on January 6, 2020. In just five years, its price has increased by 7043%.
Industry Information 22 Apr 2025 10:30:29 AM
According to the latest .com domain name registration data for December 2024 released by ICANN and Verisign, the number of new registrations at GoDaddy, the world's largest domain name registrar, fell below 600,000 for the first time.
Industry Information 21 Apr 2025 11:57:00 AM
For the first time since its implementation in 1999, UDRP has undergone a systematic review. WIPO and ICA jointly launched a public consultation to seek a balance between protection and fairness.
Industry Information 21 Apr 2025 10:11:30 AM
The recent UDRP case involving the LIBBS.com domain name attracted attention not only because of the outcome, but also because of the registrant’s unusual defense: citing DeepSeek as evidence of non-infringement.
Industry Information 19 Apr 2025 10:56:39 AM