Fusion.org Sold for $31,000: Former Blockchain Foundation Website Becomes Auction Item

The domain name Fusion.org, formerly the official website of the well-known blockchain project Fusion Foundation, was recently released due to expiration and non-renewal, and sold for $31,000 on a domain auction platform. This result marks the complete withdrawal of the once highly regarded crypto foundation from public view.

The Fusion.org domain was registered in 1995, belonging to the early three-character .org domains. Short, authoritative, and suitable for technology, education, and non-profit brands. In 2017, the domain was purchased by Fusion Foundation founder DJ Qian for use as the foundation's portal website. At that time, the Fusion project focused on "cross-chain interoperability and asset integration," enjoying considerable popularity in the early stages of blockchain development.

However, after the end of 2024, the Fusion Foundation and its affiliated project Chaine Finance began to be embroiled in controversy. Users frequently complained about frozen funds and blocked withdrawals, and project leader DJ Qian remained largely out of the public eye for an extended period. As the foundation ceased updating its social media, its main domain, Fusion.org, also gradually stopped updating and was ultimately not renewed upon expiration.

After the domain entered its deletion period, the registrar put it up for public auction. Due to the domain's strong brand background and the continued credibility of the .org suffix within the non-profit and technology communities, it attracted multiple bidders. Ultimately, Fusion.org sold for $31,000. This price reflects both the scarcity of old .org domains and the polarization of blockchain brand assets—after a project's demise, the domain becomes the only tangible legacy.

It is currently unclear how the new buyer plans to use the domain. Considering the broad applicability of the word "Fusion" in fields such as technology, energy, music, and AI, the domain may be reused as an independent brand or resold as an asset in the future.

From glory to abandonment, the fate of Fusion.org reflects a typical cycle in the crypto industry: projects can disappear, but domains remain in circulation. For domain investors, such "abandoned" brand domains represent both opportunities and risks.