Brand Domain Protection Strategies and Practices of China National Petroleum Corporation (CNPC) Official Website

China National Petroleum Corporation (CNPC) is a major state-owned enterprise and one of the world's leading oil and gas producers and suppliers. It is a comprehensive international energy company integrating domestic and international oil and gas exploration and development, new energy, refining and sales, new materials, support and services, capital and finance. In 2024, it ranked third among the world's top 100 oil companies and sixth in Fortune magazine's Global 500 ranking.

I. Introduction to China National Petroleum Corporation (CNPC)

China National Petroleum Corporation (CNPC), established on February 9, 1990, is a major state-owned enterprise and a leading global oil and gas producer. It is a comprehensive international energy company integrating domestic and international oil and gas exploration and development, new energy, refining and sales, new materials, support and services, capital and finance, and other businesses. It invests in oil and gas in 32 countries and regions worldwide. In 2023, the Group's operating revenue reached RMB 3 trillion, and net profit attributable to shareholders of the parent company was RMB 161.146 billion, a year-on-year increase of 8.3%. In 2025, with revenue of US$412,645.3 million, it ranked 5th in the Fortune Global 500 and was included in the list of A-level enterprises assessed by the State-owned Assets Supervision and Administration Commission (SASAC). The company continues to advance its internationalization strategy. In 2022, it signed a Far East gas purchase and sale agreement and a low-carbon cooperation memorandum with Russia. In 2024, it signed a 27-year LNG supply agreement with Qatar Energy for 4 million tons/year and acquired a 1.25% stake in the Northern Gas Field expansion project. In 2025, it signed a gas increment agreement with Kazakhstan. In terms of technological innovation, the company led the formulation of three international standards, including the "Coalbed Methane Resource Evaluation Specification." In 2022, it filed 6,862 patent applications, obtained 2,625 authorized patents, and won 8 China Patent Awards. In 2024, it obtained crude oil carbon footprint assessment certification and built China National Petroleum Corporation's first high-performance non-metallic pipe R&D platform. In the new energy sector, it has formed an integrated energy layout of "oil, gas, heat, electricity, and hydrogen." In 2023, the scale of new energy development and utilization reached 11.5 million tons of standard coal equivalent per year. It completed the Kashgar 1,000 kW photovoltaic power station in Xinjiang and the Yumen water electrolysis hydrogen production project. In 2025, it accelerated the layout of its charging and battery swapping network through the acquisition of Potevio New Energy. Regarding brand building, in 2024, with revenue of US$421.714 billion, it ranked 6th in the Fortune Global 500. In 2025, its brand value exceeded 2 trillion yuan, retaining its position as the top brand in China's Top 500 Brands. In 2025, the company completed the operational takeover of the West Qurna-1 oil field in Iraq, and on April 8th of the same year, announced plans to increase its holdings of A-shares and H-shares of China National Petroleum Corporation (CNPC) within the next 12 months.

II. Brand Domain Name Protection for CNPC's Official Website

CNPC has adopted various measures to protect its official website's brand domain name.

Registration and Maintenance: The website domain name "cnpc.com.cn" uses an English abbreviation highly relevant to the company name and brand, complying with the principle of consistency between the main domain name and the company's brand in domain name protection. Furthermore, according to CNPC's intellectual property protection guidelines, the company will promptly apply for or register intellectual property rights such as domain names in accordance with the law, and will also promptly renew and maintain any rights already obtained.

Security Protection: The company may adopt some common domain name security protection measures, such as choosing a reliable domain name registrar, Beijing Guoke Cloud Computing Technology Co., Ltd. (formerly Beijing Zhongke Sanfang Network Technology Co., Ltd.), to ensure the security of domain name registration and management. In addition, it may enable domain name locking to prevent unauthorized domain name transfer or modification, and set strong passwords and multi-factor authentication to improve the security of domain account security. Brand Expansion and Protection: In addition to its main domain, China National Petroleum Corporation (CNPC) may register other brand-related domain extensions and similar domains to prevent others from infringing on its rights or misleading users. For example, it may register domains containing "petrochina," such as "petrochina.com.cn," which is also one of its official website domains. Furthermore, although the ".网址" (dot domain) part of "中国石油" (China National Petroleum Corporation) has been registered by other companies, the company still uses "中石油.网址" (China National Petroleum Corporation.website) to enhance its brand image and facilitate user access.

Company Name: China National Petroleum Corporation (CNPC).

Official Domain: cnpc.com.cn.

Domain Creation Date: January 5, 1997.

Country: China.

Headquarters Location: Beijing, China.

Establishment Date: February 9, 1990.