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What domain names are used for the market value of global car companies:Tesla has exceeded one trillion,and two Chinese companies are on the list!
knowledge
15 Sep 2023 11:28:00 AM
Abstract:
Globally Renowned Car Companies and Their Domain StrategiesGage Automotive has compiled an annual ranking of the world's top car companies by market value. Tesla leads the list with a market value of $1.07 trillion, followed by Toyota and V
Globally Renowned Car Companies and Their Domain Strategies
Gage Automotive has compiled an annual ranking of the world's top car companies by market value. Tesla leads the list with a market value of $1.07 trillion, followed by Toyota and Volkswagen in the top three.
The automotive industry has been rapidly evolving, and these companies have also been attentive to their domain strategies. Let's take a look at the top 10 global car companies and the domains they use:
1. Tesla
Tesla, with a market value of $1.07 trillion, originally used the domain "teslamotors.com" when it was founded in 2003. Later, in 2016, Tesla acquired the brand domain "tesla.com," after 13 years and a hefty $11 million investment. Tesla also secured domains like tesla.cn/.com.cn and chinatesla.com/.cn/.com.cn for the Chinese market. Notably, Elon Musk also owns the single-letter domain X.com.
2. Toyota
Toyota, with a current market value of $255.144 billion, uses the domain toyota.com for its official website and has also protected related domains like .cn/.com.cn/.car. Its subsidiary, FAW Toyota, uses the domain ftms.com.cn and safeguards domains like ftms.cn and tmcl.com.cn.
3. Volkswagen
Volkswagen is known for its brand domain protection and uses "VW.com" as its unified domain abbreviation for Volkswagen. The company, with a market value of €114.1 billion, employs different country-specific suffixes for its websites. Volkswagen China's official website is VW.com.cn, and they also protect domains like vw.cn, seat.cn, bora.cn, and volkswagen.de.
4. BYD
BYD uses the three-letter domain BYD.com for its official website and has BYD.cn set up as a redirect. Their new energy vehicle project uses the domain bydauto.com.cn and protects domains like byd.com.cn, bydauto.com/.cn, and minicar.cn/.com.cn. BYD's market value is currently ¥780.536 billion.
5. Daimler
Daimler AG, the largest commercial vehicle manufacturer globally and one of the largest luxury car producers, uses Daimler.com as its official website domain. They also protect domains like daimler.com.cn/.cn/.cc. Daimler's market value stands at $81.57 billion. Under its umbrella, Mercedes-Benz owns over 200 domains, with mercedes-benz.com as its official website. They safeguard related domains with .cn/.net suffixes and ben.com/.com.cn, among others.
6. Rivian
Rivian Automotive is a U.S. electric vehicle manufacturer founded in 2009, focusing on electric pickup trucks (Rivian R1T) and electric SUVs (Rivian R1S). Their official website is Rivian.com, and they protect domains like RAI.com and Rivian.cn. Rivian's market value is $93.111 billion.
7. General Motors
General Motors Company (GM) has GM.com as its global official website domain, with a market value of $84.411 billion. GM owns numerous brand-related domains, including GM.net, GMchina.com, GMC.com, and Maven.com (acquired for millions of dollars in 2016). They also sold the premium domain "Curve.com."
8. Ford
Ford Motor Company, a multinational carmaker, uses Ford.com as its official website domain and holds 165 brand-related domains like ford.cn, inford.com, and myford.com. Ford's market value is $81.803 billion.
9. BMW
BMW uses the typical three-letter domain BMW.com for its official website, which aligns perfectly with its brand logo. They also protect a range of brand-related domains like bmw.cn/.com.cn/.net, baoma.com/.cn/.com.cn/.net, and bmwi.com. BMW's market value is €57.595 billion. Mini China's official website is minichina.com.cn, with additional domains like mini.de, minione.com, mini-me.com, miniinsurance.com, and minicooper.com/.cn.
10. Great Wall Motors
Great Wall Motors, established in 1984, is a Chinese car brand with a market value of ¥448.29 billion. Their official website domain is GWM.com.cn, and they protect domains like GWM.cn, "哈佛" (Haval) haval.cn/.com.cn, tgbafc.cn/.com.cn, and WEY.com (acquired in 2016) for their subsidiary brand.
These top-ranking global car companies have strategically established their brand domains, aligning them with their respective brand identities. Many of them also use high-quality two-letter and three-letter .com domains because a domain that matches the brand enhances trust and competitiveness in the internet age. Tesla's dedication to the domain Tesla.com reflects its strategic approach to branding.
The automotive industry is witnessing robust growth and fierce competition, and domain strategy remains a critical element in building a strong online brand presence.
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