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Huron Research Institute, in collaboration, released the "Global Unicorn List." The list reveals that ByteDance tops the chart with an estimated valuation of 2.25 trillion yuan, while Ant Group and SpaceX rank second and third, respectively
Huron Research Institute, in collaboration, released the "Global Unicorn List." The list reveals that ByteDance tops the chart with an estimated valuation of 2.25 trillion yuan, while Ant Group and SpaceX rank second and third, respectively. Among the top ten unicorns globally, three hail from China. Today, we'll explore the domain name preferences of these top ten unicorn companies!
1. ByteDance
ByteDance, founded in 2012, is one of the earliest tech companies to apply artificial intelligence to the mobile internet. Its official website domain is the composite domain ByteDance.com. It claims the top spot with a valuation of 2.25 trillion yuan.
ByteDance's subsidiary brands also feature premium domain names: Toutiao's Toutiao.com, Douyin's Douyin.com, Wukong Wenda's Wukong.com, Interactive Encyclopedia's Baike.com, Tuchong's Tuchong.com, Mubu's Mubu.com, Feishu's Feishu.cn, Feiliao's Feiliao.com, and more – all of which are high-quality double-pin domains that align perfectly with their respective brands, greatly enhancing brand promotion.
2. Ant Group
Founded in 2014, Ant Financial officially renamed itself Ant Technology Group last June and holds the second position with a valuation of 1 trillion yuan. Ant Group's official website domain is the word combination domain Antfin.com. It also protects Antfin.cn/.com.cn, two-letter domain MY.cn, and double-pin domains "蚂蚁" Mayi.cn/.com.cn, which currently redirect to their official website.
With nearly two thousand domains under its belt, Ant Group's business brand domain names are apt, such as Alipay's Alipay.com and Zhifu.com, Huabei's Huabei.com/.com.cn, Mybank's Mybank.cn, Yunfengdie's Yunfengdie.com, and the unique Xin.xin for Sesame Credit.
3. SpaceX
Founded by Elon Musk in 2002, SpaceX, a space exploration technology company, holds the third position with an estimated valuation of 640 billion yuan. SpaceX uses the matching domain SpaceX.com and has secured brand-related domains like SpaceX.net and Hyperloop.com.
4. Stripe
Stripe is an online payment service provider ranking fourth with a valuation of 600 billion yuan. Its official website domain is Stripe.com. Stripe also protects brand-related domains such as Stripepay.cn, Stripemail.com, Stripelogin.com, and Stripe.me.
5. Klarna
Established in 2005, Klarna is Europe's most valuable private financial technology company. It offers products and services in payment, social shopping, and personal finance, with a valuation of 300 billion yuan ranking fifth. Klarna's official website domain is Klarna.com, and it also secures Klarna.net/.cc, Klarnapay.com/.co, Klarnashop.com, and other brand-related domains.
6. Canva
Founded in 2013 and headquartered in Sydney, Canva is a multi-platform online graphic design tool with a valuation of 260 billion yuan, ranking sixth. Canva's international official website domain is Canva.com. In 2018, Canva entered the Chinese market, using Canva.cn as its domain, while also protecting Canva.me/.info/.org and other brand-related domains.
7. Instacart
Established in June 2012, Instacart is a leading North American online grocery platform with a valuation of 250 billion yuan, ranking seventh. Its official website domain is Instacart.com, and it secures Instacart.tv/.biz and other brand-related domains.
8. Databricks
Founded in 2013 and headquartered in San Francisco, Databricks is a commercial company associated with Spark, dedicated to providing cloud services based on Spark, with a valuation of 240 billion yuan, ranking eighth. Its official website domain is Databricks.com.
9. Cainiao Network
In May 2013, Alibaba, Shunfeng, and other companies jointly established "Cainiao Network Technology Co., Ltd." Cainiao Network currently ranks ninth with a valuation of 220 billion yuan. Its official website domain is the double-pin "菜鸟" Cainiao.com, and it also secures Cainiao.com/.cn/.com.cn/.net, "菜鸟网络" Cainiaowangluo.com/.cn/.net, "菜鸟物流" Cainiaowuliu.com/.cn/.net, "丹鸟" Danniao.cn, Danniao.com.cn, Danniao.top, and other brand-related domains.
10. Revolut
Revolut is an online payment service provider headquartered in London, UK, ranking tenth with a valuation of 210 billion yuan. Its official website domain is Revolut.com.
From this list, we can see that the top ten unicorns all use domain names that align well with their brands, primarily featuring Pinyin and English domains.
For Chinese companies, Pinyin domains reflect the unique language and culture of China, such as Cainiao Network's Cainiao.com, providing a simple and memorable option that resonates with local audiences.
English domains, on the other hand, offer more international reach, as seen with Ant Group's Antfin.com and ByteDance's Bytedance.com. English domains enjoy higher recognition and acceptance worldwide, making it easier for companies seeking a global market presence to be familiar and accepted by foreign users.
These global unicorn companies have invested more effort into domain names than typical enterprises, and their success is closely tied to their domain name choices. It proves that having a high-quality domain name that suits your brand is an indispensable factor for growing and thriving in business at any time!
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