Recently, the domain name love.you was sold for more than $30,000. However, the overall market performance of the .you top-level domain (TLD) remains sluggish, with records indicating that this domain is the only new registration in the .you zone file in recent times.
Love.you is formed by combining the English word "love" with the TLD ".you," creating the complete phrase "I love you." This direct expression has cross-cultural recognizability and is easy to remember in brand communication.

From an application perspective, the domain is suitable for industries that emphasize emotional connections, such as dating services, social networking, jewelry and gifts, fashion, and beauty. Its concise structure also makes it easy to use in advertising and mobile scenarios.
The registration was completed during the Early Access Period (EAP) opened by the Amazon Registry. Due to the high application fee on the first day and the domain's likely classification as a "premium domain," the final transaction price included an additional $20,000 in fees.
As of now, love.you is the only EAP registration under the .you TLD. While Amazon is simultaneously running EAP for other TLDs such as .talk and .fast, zone file records show no sales have been recorded for these domains yet.
Standard pricing for these domains is expected to take effect starting October 6, with annual fees projected to range between $20 and $30.
Source: Domainincite