The Los Angeles Rams filed a complaint with the World Intellectual Property Organization (WIPO) over the Rams.com domain name, sparking an ownership dispute.

The Los Angeles Rams, a member of the National Football League (NFL), recently filed a complaint with the World Intellectual Property Organization (WIPO) seeking ownership of the domain name rams.com. This move has sparked heated debate in the domain name investment community, as the team is accused of not engaging in formal purchase negotiations with the domain name holder, but instead initiating a dispute resolution process.

Rams.com, a generic English domain name registered in 1995, has been circulating in the domain name market for many years. It was once owned by Canadian investor Adam Dicker and publicly offered for sale, with prices reaching millions of dollars. In 2022, the domain name changed hands to another Canadian investor and is currently listed as for sale.

Currently, the official website of the Los Angeles Rams is TheRams.com. Although the team registered the "Rams" trademark as early as the 20th century, it has been revealed that they did not engage in formal acquisition negotiations or make an offer for Rams.com with the holder, instead choosing to file a direct arbitration application through WIPO.

This move has drawn attention from the domain name industry. Because Rams.com is a generic English term, widely used for animals, brands, and other purposes, it is not unique to a specific trademark entity. The Rams' attempt to obtain the domain name through the UDRP is also considered controversial.

The case is currently under review, and the final decision will be made by an arbitration panel.