James Booth Sells Divinity.com for $795,000

In a notable transaction within the domain industry, veteran investor James Booth has sold the premium domain Divinity.com for $795,000 via the Atom platform. The sale highlights the continuing demand for high-quality, single-word .com domains among investors and end-users alike.

Divinity.com, a domain registered in 1996, had previously been listed on Afternic with an asking price of $895,000. On Atom, it was offered at $795,000, illustrating that pricing can vary slightly across marketplaces. The buyer chose to purchase through the platform offering the lower price—a common practice in domain acquisitions where multiple sales channels exist.

Importantly, the transaction was completed through a Buy It Now (BIN) purchase. This one-click acquisition underscores the buyer’s strong confidence in the intrinsic value of Divinity.com. There were no negotiations or counteroffers; the price was paid as listed, reflecting both the clarity of the asset’s market value and the buyer’s readiness to secure it promptly.

The domain “Divinity” carries significant semantic and brand potential. Derived from the Latin divinitas, it conveys notions of divinity, sacredness, and supreme essence. Such a term has applications across a broad spectrum of sectors, including philosophy, religion, wellness, gaming, entertainment, and emerging technology fields like blockchain and the metaverse. Its short, memorable, and highly brandable nature further enhances its attractiveness for both corporate branding and investment purposes.

Single-word .com domains remain among the most coveted digital assets in the market due to their scarcity, global recognition, and enduring brand potential. Divinity.com exemplifies these qualities, confirming that premium generic domains continue to command strong prices and sustain investor interest.

Congratulations to James Booth.