The .yun domain name will soon be available for registration, providing a new platform for the Chinese concept of "cloud."

In 2012, ICANN proposed .yun, the pinyin for "cloud," as a new generic top-level domain (nTLD) in its proposed new generic top-level domain (nTLD) program. However, due to various reasons, it has yet to officially launch. After years of preparation, the domain name has finally entered its pre-registration period for trademark holders, signaling the imminent launch.

According to the Trademark Clearinghouse (TMCH), the pre-registration window for the .yun domain name will open on September 24, 2025, and will run until October 27. During this period, businesses and individuals with registered trademarks can apply for domain names corresponding to their trademarks to protect their brand rights. After the pre-registration period, the .yun domain name will open to the public on October 28, 2025, and will be available to all users.

The registry for the .yun domain name is Beijing-based Qihoo 360 Technology Co., Ltd., a leading provider of internet security and services in China. Qihoo 360 also manages several other pending nTLDs, including .security (.anquan), .cellphone (.shouji), and .like (.xihuan).

From a market perspective, "cloud," as a core concept in information technology, data storage, and computing, possesses broad application value. The launch of the .yun domain name provides businesses with a new channel to showcase their brands and promote their businesses, making it particularly suitable for technology companies involved in cloud computing, big data, and artificial intelligence. A domain name closely aligned with their business not only facilitates brand communication but also enhances a company's professional image in the digital age.

Users can register a .yun domain name through an ICANN-accredited registrar. When registering, it's important to choose a reputable registrar and ensure accurate and complete registration information to avoid potential disputes. With the development of the digital economy, domain names, as essential identifiers of online identity, are becoming increasingly crucial for their selection and management. The opening of .yun domain name registration will provide new opportunities for businesses and individuals in the digital competition.