Deere & Company has taken a variety of measures to protect its brand. The following are some of the main practices.

I. Domain Name Protection for the Official Website of Deere & Company
Core Trademark Registration: Deere & Company has registered "JOHN DEERE," "John Deere," "DEERE," and the "Leaping Deer" logo as core trademarks, covering multiple product categories related to the company's business, including Class 7 agricultural machinery and Class 12 tractors. This clearly defines the scope of exclusive trademark rights and provides a solid legal basis for brand protection.
Color Trademark Registration: Since the early 20th century, Deere & Company has used green and yellow as the primary colors of its agricultural machinery and has registered this color combination as a trademark. By registering this color trademark, Deere & Company further strengthens its brand uniqueness, making its products highly recognizable and preventing other companies from imitating its colors and causing confusion.
II. Introduction to Deere & Company
Deere & Company claims to have been founded in 1837. It grew from a one-man blacksmith shop to a global corporation with approximately 37,000 employees, selling in over 160 countries. Since 1837, the company has been guided by the John Deere values: a commitment to product quality, customer service, honest business practices, and respect for individual contribution. Through continuous improvement and profitable growth, the company strives to create shareholder value.
Company Name: John Deere & Company.
Official Domain: deere.com.
Domain Created: January 12, 1990.
Country: United States.
Headquarters: Moline, USA.
Founded: 1837.