SmartChoice.com Sold for $155,000 After 25 Years

The domain SmartChoice.com has been successfully sold for $155,000, according to domain investor Harvey Kaplan. Kaplan originally acquired the domain in March 2000. The domain was registered when Network Solutions relinquished it—long before the days of cybersquatting services or domain auctions.

"I always knew it was a good domain and that it would eventually sell," Kaplan noted in a post announcing the sale.

The name "SmartChoice" has broad commercial appeal, symbolizing smart decisions or optimized choices—a term that applies to industries such as insurance, finance, technology, and consumer products. According to DotDB, "SmartChoice" is currently registered in 144 different top-level domains, indicating high demand and adoption rates around the world.

The sale highlights the long-term value potential of brandable two-letter .com domains. SmartChoice.com is clear, versatile, and memorable, making it a great fit for companies seeking a consumer-facing brand presence. While the buyer has not been disclosed as of this writing, the price suggests this was a strategic acquisition, either for brand-building or defensive purposes.

While the $155,000 price tag is not record-breaking, it solidifies the steady demand for premium .com domains with strong keyword combinations. In a market increasingly influenced by emerging technologies like AI and blockchain, premium .com domains with enduring branding potential will continue to hold their value.