love.now sold for $79,499, setting a new high for the .now suffix

The premium domain love.now was recently successfully traded at a price of $79,499, becoming the highest transaction record for the new top-level domain suffix .now since it was opened for registration. The transaction was facilitated by Top Domains and is also regarded by the industry as an important breakthrough in the brand value of the suffix.

The word "Love" itself needs no introduction. It is universal, emotional, and highly communicative. It is widely used in many industries such as emotions, marriage, fashion, charity, and music. If it were a .com suffix, the price might be as high as millions of dollars or even more.

.now is one of the suffixes that Amazon Registry officially opened for registration in August 2024. It emphasizes the meanings of "instant", "present", and "immediately". When used with "love", the meaning is natural, smooth and appealing.

This transaction has also become an important milestone in the development of the .now market. So far, .now has completed 13 public transactions, of which 3 were priced at more than $10,000. The transaction price of love.now ranks first, fully demonstrating the scarcity and attractiveness of high-quality words in new suffixes.

From an investment perspective, many industry insiders believe that the purchase of love.now for $79,499 is worth the money: on the one hand, "love" as a core English word is extremely scarce in all mainstream suffixes; on the other hand, although .now is a new suffix, this transaction has brought it great market recognition and is expected to drive the market trend of subsequent high-quality combinations.

It can be foreseen that as more strong keywords are activated in .now, this suffix is ​​also expected to gain a foothold in the new generic domain name market in the future. The transaction of love.now is undoubtedly a beginning.