Trusta.AI spent $29,892 to buy back the brand domain name, with a financing valuation of $80 million

On June 26, Trusta.AI, a startup focusing on AI + Web3, announced on the X platform that its strategic financing round was successfully completed, with the company's valuation reaching $80 million. At the same time, a quietly occurring domain name transaction also attracted the attention of the domain name circle - Trusta.AI was sold for $29,892, and the transaction was facilitated by the broker Domain.

The timing of this transaction was quite subtle: just when Trusta.AI announced the financing news and used the brand name in a high-profile manner, the domain name Trusta.AI was not actually owned by it. Many industry insiders questioned this, including Elliot Silver, a well-known domain name investor. Now the mystery is revealed, the buyer of the domain name is Trusta.AI himself.

Although the domain name has not yet been officially used, it can be inferred from public information that the buyer is almost certain to be Trusta.AI. Otherwise, a company that does not yet own a domain name directly uses the name to announce major financing and conduct brand communication, which is obviously extremely risky and costly.

The domain name Trusta.AI itself has a highly compatible brand value. "Trusta" comes from "Trust", which just echoes the company's product positioning in the areas of on-chain identity reputation and AI Agent verification; and ".AI" is the mainstream suffix in the current field of artificial intelligence, with strong industry attributes.

Interestingly, the broker @Domain also said on X afterwards: "If I knew the buyer was them, I would definitely offer a higher price." This also confirms to a certain extent that this transaction is quite cost-effective for the acquirer.

Trusta.AI is building an AI-driven identity system and reputation engine, with the goal of providing a trusted "human + agent" verification mechanism for the blockchain world. Today, with the dual blessing of financing and domain names, its brand assets have completed the key puzzle and laid the foundation for subsequent ecological expansion.

Congratulations to Trusta.AI for regaining the sovereignty of its name!