Crossfire.com was sold for $125,000, and the final buyer was the developer of Crossfire

Just now, a domain name investor revealed on the X platform that the domain name Crossfire.com was sold for $125,000 (about RMB 910,000). What is remarkable is that the domain name was purchased for only $18,000 in April this year, and the seller achieved a return on investment of more than 6 times in less than three months of holding.

What is more topical is that the buyer this time is none other than the well-known Korean game company SmileGate, the developer of the world's popular FPS game Crossfire (Chinese name "Crossfire", abbreviated as CF).

The word "Crossfire" means "crossfire", but for the majority of gamers, this word more directly reminds people of the first-person shooter game that carries the memories of youth. Since its launch in 2007, Crossfire has achieved great success and user base in the global market, especially in the Chinese market, and even became one of the FPS games with the most active users in the world. According to early data, the game has achieved a daily active user base of 10 million under Tencent's agency.

Although SmileGate has regional brand domain names in multiple markets (for example, cf.qq.com is the official website of the game in China), the acquisition of Crossfire.com is obviously intended to further strengthen its brand unity and standardization of official website entrances in the global market.

From an investment perspective, this transaction also once again proves the value potential of brand English word domain names in the global market. Domain names that directly hit the core of the brand, such as Crossfire, not only have strong brand relevance, but also have natural commercial appeal. Once they fall into the hands of end users, their value far exceeds the domain name itself.

At present, Crossfire.com has not yet been officially launched, but considering that SmileGate has clearly acquired the domain name, we have reason to believe that in the near future, it will be launched on the international official website of the game or a new global project.

This transaction is not only a beautiful exit for investors, but also an important step for an old game company on the road to brand upgrading. Whether from the perspective of brand strategy or domain value, the change of ownership of Crossfire.com is a win-win situation.