The most profitable secret of enterprises?See what Ali and Tencent do!

The China Enterprise Federation and the China Entrepreneur Association have released the "2020 Top 500 Chinese Enterprises" list. In the previous article, we analyzed the use of domain names by the top ten companies in terms of revenue. In the "2020 Top 10 Chinese Enterprises by Revenue" list, 70% of the domain names are in urgent need of an upgrade. But what about the top ten companies by net profit?

1. Industrial and Commercial Bank of China Limited (ICBC)

ICBC was established in 1984 and is a large state-owned bank under central management. It went public on both the Shanghai and Hong Kong Stock Exchanges in 2006, with a current market value of CNY 1.76 trillion. Its official website domain is icbc.com.cn, and it has also protected various brand-related domains, including icbc.net.cn, gsyh.cn/.com.cn, and 95588.cn/.com.cn.

2. China Construction Bank Corporation (CCB)

CCB, established in 1954, is another large state-owned bank under central management. It went public on the Shanghai Stock Exchange in 2007, with a current market value of CNY 1.54 trillion. Its official website domain is ccb.com, which aligns with its brand name, and it has protected ccb.cn/.com.cn and other brand-related domains.

3. Agricultural Bank of China Limited (ABC)

ABC is one of the traditional "Big Four" state-owned commercial banks in China. It went public in both Shanghai and Hong Kong in 2007, with a current market value of CNY 1.11 trillion. Its official website uses the English abbreviation domain abchina.com, but other related domains with the same entity have not been protected.

4. Bank of China Limited (BOC)

BOC was established in 1912 and is a large state-owned bank under central management. It went public on both the Hong Kong and Shanghai Stock Exchanges in 2006, with a current market value of CNY 944.985 billion. Its official website uses the abbreviated domain boc.cn and has protected nearly 60 brand-related domains, including boc.com.cn/.net.cn and bankofchina.cn/.com.cn.

5. Alibaba Group Holding Limited

Alibaba Group operates various businesses, including Taobao, Tmall, Juhuasuan, Alibaba Cloud, Ant Group, Cainiao Network, and more. Its official website domain is alibaba.com, and it holds numerous premium domains, including alipay.com for its Alipay platform, yitao.com for Yitao, tianmao.com for Tmall, 1688.com for Alibaba.com, and taobao.com and tb.cn for Taobao. In total, Alibaba owns 1,888 domains and has a current market value of HKD 5.94 trillion.

6. Ping An Insurance (Group) Company of China, Ltd. (Ping An)

Ping An was founded in 1988 and is China's first shareholding insurance company. It is listed on both the Hong Kong and Shanghai Stock Exchanges, with a current market value of CNY 1.41 trillion. Ping An owns around 300 domains, with its official website using the domain pingan.com. It has also protected domains like pingan.cn/.com.cn and made significant domain acquisitions for its various services.

7. Tencent Holdings Limited (Tencent)

Tencent was founded in 1998 and is one of China's largest comprehensive internet service providers. It went public on the Hong Kong Stock Exchange in 2004, with a current market value of HKD 44.92 trillion. Its official website domain is tencent.com, and it holds 473 domains, including weiyun.com for Tencent Weiyun, webank.com for WeBank, we.com acquired for $8 million for WE Financial, and weixin.com for WeChat, among others.

8. China Merchants Bank Co., Ltd. (CMB)

CMB was established in 1987 and is the first joint-stock commercial bank in China held entirely by corporate entities. Its official website domain is cmbchina.com, and it has protected domains like cmbchina.cn/.com.fi and bank95555.com, among others. It is listed on both the Shanghai and Hong Kong Stock Exchanges, with a current market value of CNY 907.914 billion.

9. China Mobile Communications Group Co., Ltd. (China Mobile)

China Mobile, established in 2000, is a central enterprise. Its official website domain is chinamobileltd.com, and it has protected domains like 10086.cn, 12530.cn/.com.cn, and others.

10. Bank of Communications Co., Ltd. (BOCOM)

BOCOM was founded in 1908 and is one of the "Big Five" banks in China. It went public on both the Shanghai and Hong Kong Stock Exchanges in 2007, with a current market value of CNY 337.153 billion. Its official website domain is bankcomm.com, and it has protected domains like 95559.com.cn, smartbanking.com.cn, and wintofortune.com.cn.

Looking at the list of the top ten companies by net profit in China, it differs slightly from the top ten by revenue. Companies like Alibaba and Tencent, while not in the top ten by revenue, are ranked 5th and 7th in terms of net profit. Although revenue is an essential measure of a company's strength, net profit is ultimately what companies strive for.

From the domain names used by Alibaba and Tencent, they share a common feature: they use domain names that align well with their brands and place a significant emphasis on domain name protection, even through substantial domain acquisitions.

This indirectly highlights that domain names are not just a gateway to the internet but also intangible assets that complement a brand. They not only serve as a unique online identifier for a company but also aid in brand promotion. By establishing a strong brand image, companies can save significant promotional costs, ultimately increasing net profit. Given the substantial benefits that come with using a high-quality domain name, it's a wise choice for any business.