BRB.com joins the ‘million-dollar club’ with seven-figure sale

In one of the most high-profile transactions in the domain industry, premium domain BRB.com has sold for a seven-figure sum. Domain investor James Booth shared the news on X and confirmed that the transaction amount was over $1 million, but the exact price remains confidential due to a confidentiality agreement.

The domain BRB, short for “Be Right Back,” is one of the most widely known abbreviations in digital communications.

Its ubiquity, commonly used in instant messaging apps, live chats, and even television broadcasts (“We’ll be right back after the break”), gives it widespread semantic value and emotional resonance.

This combination of linguistic familiarity and branding potential makes BRB.com a truly scarce digital asset.

Originally registered in 1997, BRB.com was acquired by Booth’s Singapore-based company in May 2019, according to WHOIS records. Now, the domain has changed hands again—this time for a significantly higher valuation.

Three-letter .com domains like BRB.com remain some of the most coveted assets in the digital landscape.

Their scarcity, memorable format, and versatility across industries and languages ​​make them ideal for startups, rebrands, or global marketing campaigns. What’s more, they have an extremely high resale value, making them not only a strategic tool but also a solid long-term investment.

This sale further highlights the enduring strength of short .com domains—even amid market volatility, these assets remain in high demand.

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