Rare two-letter domain name IZ.com was auctioned due to expiration

Among the approximately 350 million registered domain names in the world, there are only 676 two-letter .com domain names, which are extremely rare and have long-term stable investment value. However, IZ.com, which was sold for $625,000 in 2017, entered the auction due to expiration, and the current bid has reached $290,500. This unexpected incident has attracted widespread attention in the domain name investment circle, and people can't help but feel sorry that such a precious digital asset has flowed into the market due to negligence.

The market value of IZ.com was revealed as early as 2017, when the domain name was publicly accepted for bids, and the original holder clearly hoped that the price would be in the seven-digit US dollar range (more than $1 million). However, in 2021, IZ.com was finally sold by QEIP.com for $625,000. Although it did not reach the expected seven-digit price, it was still one of the high-priced domain names of the year, demonstrating the hard-core value of the two-letter .com.

Unexpectedly, in 2025, this precious asset expired unexpectedly due to failure to renew in time, and then entered the Namecheap platform for public auction. As one of the only 676 two-letter .com domain names in the world, the expired auction of IZ.com is undoubtedly a regrettable thing. After all, such domain names are not only scarce, but also have irreplaceable significance in brand building and digital asset preservation.

Two-letter .com domain names have always been the target of companies and investors because of their short and powerful, easy to remember and highly versatile. Such domain names are usually used for brand simplification, international expansion and marketing. Especially for companies pursuing a global layout, owning a two-letter domain name not only represents the unique identity of the brand, but also a symbol of business strength.

It is precisely because of this scarcity and high value that two-letter .com domain names have repeatedly been sold at high prices in recent years. For example, TS.com was sold for US$1.4 million in 2022, and IT.com set a sales record of US$3.5 million in 2023. In contrast, the auction of IZ.com due to expiration not only caused huge losses to the original owner, but also made the market once again realize the importance of missed management of rare domain names.