Listed company's blockbuster deal! DNS.com domain name changes hands at a high price of 14.4865 million yuan

In March 2025, Xiamen Intensive Technology Co., Ltd., a Chinese listed company, announced that it plans to sell its top-level domain name DNS.com to Hong Kong Juwang Technology Co., Ltd. for 14.4865 million yuan (about 2 million US dollars).

This transaction set a record of the top three global public domain name transaction amounts in 2025, and the transaction target DNS.com was once the core asset of Xiamen Intensive Technology, and has long been the main domain name and brand logo of its official website. According to the announcement, the transaction aims to "optimize resource allocation". After the transaction is completed, the company's official website will use the new domain name 51DNS.com.

As the abbreviation of Domain Name System, DNS is one of the most core infrastructures of the Internet. It undertakes the core function of resolving domain names into IP addresses and can be called the "navigation map of the Internet."

According to industry analysis, the transaction price far exceeds the valuation of ordinary domain names, which is due to the buyer's long-term prediction of the strategic value of domain names: Hong Kong Juwang Technology, as a cross-border digital service provider, may provide a super entry for its global domain name resolution services, Web3 digital identity and other tracks through the acquisition of DNS.com.

The sky-high transaction of DNS.com once again confirms the huge potential of the domain name market. With the iteration of Internet governance rules and the expansion of the scale of the digital economy, domain names have gradually upgraded from "technical necessities" to "strategic assets."

Xiamen Intensive Technology (formerly Diensi) is China's leading domain name resolution service provider. It just acquired the ownership of DNS.com through asset restructuring in January 2025. This sale has achieved an increase in value of more than 40% within 3 months.