Toshiba is fully committed to the construction of its own brand top-level domain name

Recently, Japanese electronics giant Toshiba is vigorously promoting the application of its brand top-level domain name (gTLD) ".toshiba". According to Domain Incite, Toshiba announced that from next month, all employee email addresses will be migrated to the @mail.toshiba domain name, and the @toshiba.co.jp email address currently used by the group's parent company Toshiba Corporation will gradually withdraw from the stage of history.

For an unspecified period of time, emails sent to existing .jp addresses will be automatically forwarded to .toshiba addresses, but this reverse compatibility function will eventually be closed. Toshiba said that the migration is aimed at preventing phishing emails from impersonating group personnel and reducing security risks, which is also a key advantage of brand top-level domain names that are often promoted.

In fact, Toshiba has set global.toshiba as the main domain name of its official website many years ago, while still maintaining other localized domain names and .com domain names. However, in addition to global.toshiba and mail.toshiba, there are currently no other normal operating brand domain names under .toshiba.

Toshiba's move is in stark contrast to Bentley's decision to abandon its brand top-level domain name (TLD) ".bentley", as well as Philips, Volvo and McDonald's.

Toshiba has gone the other way this time and invested fully in the construction of its own brand top-level domain name. The subsequent development is worth looking forward to.