Freename CEO acquires DeFi.xyz to strengthen Web3 domain strategy

Recently, Davide Vicini, CEO and co-founder of Freename, a Web3 domain service provider, announced the completion of the acquisition of the domain name DeFi.xyz. The transaction is regarded as an important event in the field of blockchain domain names, highlighting the core position of the ".xyz" suffix in the Web3 ecosystem.

The acquired domain name "DeFi.xyz" directly points to the field of decentralized finance (DeFi). As the core application scenario of blockchain technology, DeFi has derived diversified services such as lending, trading, and asset management in recent years, and the term "DeFi" has become a global universal identifier in this field. Vicini said that the acquisition of this domain name is aimed at making it the entrance to the DeFi ecosystem, which may be used in the future to aggregate protocols, develop cross-chain tools, or establish industry standard platforms to further promote the popularization of decentralized finance.

The uniqueness of "DeFi.xyz" lies in its high scarcity. The domain name "DeFi" is an industry keyword, and the suffix ".xyz" is one of the preferred domain names for Web3 projects. The combination of the two not only strengthens brand recognition, but also lowers the threshold for user access. Similar cases include Bridge.xyz, which was acquired by payment giant Stripe, and blockchain platform Flooz.xyz, both of which quickly established market awareness through the ".xyz" domain name.

Information source: domaingang