Sky-high domain name AI.COM is listed at a price of $100 million! It may create a milestone in the history of domain name transactions

The global domain name industry has recently received a big news-the top domain name "AI.COM" in the field of artificial intelligence is officially listed for sale at a sky-high price of $100 million. If the transaction is completed, it will become one of the highest single-amount records in the history of domain name transactions, and may completely rewrite the industry's valuation standards for high-value domain names.

As a scarce "two-letter + top-level suffix" domain name in the early days of the Internet, AI.COM has always been a "holy grail" in the field of digital assets since its registration in 1993. Its brevity and strong binding with artificial intelligence (AI), a global core technology, make it the focus of competition among technology giants.

Historically, the domain name has repeatedly jumped to the official websites of companies such as OpenAI and Musk's xAI. Although the relevant companies have never recognized ownership, the industry generally believes that the holder uses this to test the market reaction and raise the value.

In February 2025, AI.COM was redirected to the official website of DeepSeek, a Chinese AI manufacturer, which once again triggered speculation about ownership. However, people familiar with the matter revealed that this move was actually a "hotspot binding" strategy by the holder, which increased the exposure of the domain name by associating it with popular AI projects and building momentum for the $100 million price tag.

Currently, potential buyers of AI.COM focus on two types of entities: one is emerging AI companies such as DeepSeek, which achieve brand leaps through acquisitions; the other is giants such as Amazon and Google, which use it as a key entry point for AI ecological layout. It is worth noting that the holder has not yet disclosed his identity, and the domain name registration information remains confidential after the change in July 2024, adding more suspense to the transaction.

The $100 million price tag of AI.COM is not only a milestone event in the domain name industry, but also a microcosm of the explosion of digital asset value in the era of artificial intelligence. Regardless of whether the final transaction is completed or not, this event has injected a shot in the arm for the industry, heralding the arrival of a new investment era with technology symbols as the core.