Suning.com 818 ended,the domain name behind the "818" e-commerce shopping festival!

During the just-concluded Suning.com 818 Shopping Festival, Suning.com released its 818 Super Battle Report. According to the report, from the opening on July 31st to the full-scale outbreak on August 18th, Suning.com's internet sales increased by 107% year-on-year. Internet sales in the home appliance category grew by 129%, and internet order volume in the home decoration category saw a remarkable increase of 330%.

Suning.com is a leading comprehensive online shopping platform in China. Founded in 1990, it successfully went public on the Shenzhen Stock Exchange as early as 2004, with a current market capitalization of 95.428 billion yuan. Suning.com initially used the domain name suningshop.com, which combined both Chinese and English. In 2009, it switched to the double-pinyin domain name suning.cn. It wasn't until 2011 that Suning.com acquired the more suitable domain name suning.com from the Taiwanese company San-Ying Computer at a high price, better suited for brand development.

Today, Suning.com has expanded into multiple domains and adjusted its domain name strategy accordingly. In the financial sector, they use domains like suningbank.com/.cn/.com.cn for "Jiangsu Suning Bank" and jinrong.suning.com/ for "Suning Financial." They also own domains like 10035.net/.com.cn for customer service hotline 10035 and yifubao.cn for their payment service "Yifubao," among others. In total, they hold 18 domain names, including biu.cn/.com.cn.

In the highly internet-dependent e-commerce industry, having a domain name that aligns with the brand is a great practice for increasing brand awareness and attracting users. Similarly, platforms like Tmall's Double 11 and JD.com's 618 also boast excellent domain names.

JD.com's 618:

During the recent JD.com 618 Shopping Festival, the sales on that day reached 269.2 billion yuan, setting a new record. JD.com's official website domain name is JD.com, a two-letter domain they acquired for 30 million yuan. JD.com also owns a domain name empire, including jd.cn/.cc, the premium single-digit domain 3.cn (acquired for over 3 million yuan), the brand double-pinyin domain jingdong.com (acquired for millions), baitiao.com (a popular buy-now-pay-later service), paipai.com/.cn/.com.cn, and others, demonstrating their commitment to domain names.

Tmall's Double 11:

The Double 11 online shopping extravaganza originated from Taobao (Tmall) on November 11, 2009. In 2019, the sales during the Double 11 event reached 268.4 billion yuan. Tmall's official website domain is Tmall.com, and they also protect brand-related domains like tianmao.com/.cn. The Taobao 618 Shopping Festival, related to Tmall, also achieved impressive results this year, setting new records alongside JD.com.

Alibaba Group owns numerous premium domain names, including alipay.com for the Alipay platform, yitao.com for Yitao.com, 1688.com for 1688, taobao.com and tb.cn for Taobao, and 1888 other domains, including ju.cn, pp.cn, uc.cn, and my.cn.

These e-commerce platforms use pinyin or abbreviated pinyin domains that are short, memorable, and align with the Chinese language and culture, making them highly brand-focused in the domestic market.

According to Suning's plan, they aim to make 818 a major e-commerce festival on par with Tmall's Double 11 and JD.com's 618. Through this, Suning.com intends to continue consolidating and strengthening its position in the industry, given the rising trend of online consumer preferences for high-quality e-commerce platforms. Having a great domain name, which is shorter and easier to remember, enhances user-friendliness and is the first step in improving the user experience!