According to Domain Name Wire, Google Domain Registry plans to launch the top-level domain ".channel" in February, bringing new opportunities for content creators and publishers.

The early registration period for this domain name starts on February 4 and ends on February 11. During this period, anyone can participate in the registration by paying a high price. The registration adopts the Dutch auction model, and the price decreases day by day within seven days.
For example, the 101domain registrar had a starting price of $11,999 on the first day, which dropped to $3,599 on the second day, and continued to drop in price until it dropped to $149 on the seventh day.
After February 11, it will enter the general registration stage. Although the pricing of the Google Registry is usually confidential, it is reported that the retail price of the ".channel" domain name is roughly around $20 to $30. The general registration price provided by the 101domain registrar is $19.99 and the renewal price is $27.99.

Google launched the ".channel" domain name to achieve content monetization. It is recommended that creators use this domain name for online product sales, build online storefronts, sell digital and physical products, and connect with audiences. This domain name is designed for creators and publishers, and all registrants must use it for websites that monetize content by displaying digital and physical products and building audience mechanisms, and may not use it for other purposes.
This move by Google provides content creators with an exclusive and more targeted online space, which helps them better display and sell their works and related products and maximize the value of their content. For creators and domain name investors, this is an opportunity worth paying attention to. Let us wait and see how the ".channel" domain name will develop in the future.