Liquidity Group's Seven-Figure Purchase of Liquidity.com Creates a Branding Upgrade!

In a major branding upgrade, Liquidity Group has acquired the domain name Liquidity.com, a leading AI-driven direct lender that operates a multi-billion dollar portfolio with a broad reach and far-reaching global footprint.

Previously, Liquidity Group had been using LiquidityGroup.com as its official web presence. However, in most branding scenarios, “Liquidity” was widely used as an abbreviation. The acquisition of the Liquidity.com domain name will help to further strengthen the brand's identity and increase its recognition and impact.

According to a press release, the Liquidity.com domain name had a seven-figure price tag. Although the company did not announce the exact price, the acquisition underscores the importance it places on its domain name strategy,” said Ron Daniel, co-founder and CEO of The Liquidity Group. The purchase of the 'Liquidity.com' domain name is an important building block for the Liquidity brand. The word 'liquidity' has a deep and broad meaning in the industry and this domain is a highly coveted asset. At this milestone stage in our company's journey, we will continue to provide customized financing solutions to high-growth companies with efficiency and precision.”

(Source: domaining)