Rising Star: .now Top-Level Domains Showcase Value

According to Domain.News, the recent sale of the Wow.now domain name for $37,500 underscores the rising value of the .now top-level domain (TLD), which is now being directed to a cargo and container company. Launched by Amazon, the TLD was released to the public after a Dutch pre-emptive auction, and within months had more than 6,000 registrations worldwide.

The .now domain name is a fascinating one, with the word “now” conveying a sense of urgency and timeliness that is highly sought after by businesses and projects.

It can be used in a wide range of applications, including e-commerce, where it can be used to promote limited-time offers, such as Deals.now; media and news, where it can be used to provide real-time updates.

In the media and news space, for example, Live.now.

Personal branding, e.g. Me.now; and

Technology companies can use it to showcase innovations, such as AI.now.

It can also be used for event registration and community building, such as Join.now.

With quality sales and multiple applications, .now domain names have gained a strong foothold in the market. With rising awareness and demand, it is sure to shine in more industries and become a popular choice for domain name investment and application.

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