In $303,000 Brand Upgrade, First Roofing Acquires Roofs.com

According to recent SEC (Securities and Exchange Commission) filings, a domain name deal involving a six-figure sum has surfaced. The filing reveals that a company called Cuentas acquired the domain name Roofs.com for $303,000 in May 2023 and resold it for $301,000 in October of the same year. This transaction process, despite some inaccuracies, still demonstrates the dynamics and value of the high-end domain trading market.

The document clearly mentions that “On May 18, 2023, the Company acquired the domain name www.roofs.com for $303,000. on October 24, 2023, the Company signed a sales agreement to sell it for $301,000.” It is important to note that the document uses the “(thousands of dollars)” dollar tag. This detail, while seemingly insignificant, is a typo that has caught the attention of the domain industry: page 32 of the SEC filing incorrectly writes Roof.com instead of Roofs.com.

Historically, Roof.com has been held by Reflex Publishing, Inc. and has not changed ownership, so it should be confirmed that the transaction refers to Roofs.com and not Roof.com.

Roofs.com Website

Roofs.com Transaction Background and Follow-Up

Until the sale of Roofs.com in May 2023, the domain name was owned by a domain investor. While the investor's Whois information was more limited, the DomainTools Whois history tool helped confirm the prior domain ownership. The seller confirmed the sale price when questioned, but did not disclose further information for privacy reasons.

It is worth noting that Archive.org archive records show that in the month following the sale of Roofs.com (June 2023), the site's design and tagline, “America's #1 Roofing Company,” were similar to the current design, suggesting that the buyer may have continued the original branding. However, it is uncertain whether this has any deeper significance for the domain's subsequent resale.